Privacy Policy

Purple WiFi (“We,” “Us,” or “Our”) know that you take the privacy of your information and how it is used and shared very seriously. We will only use your personal information in accordance with the current data protection laws in your country and this privacy policy. This privacy policy describes how We aim to repay the trust you have shown by sharing your personal data with Us. This policy applies to all the websites We operate, Our use of emails, and any other methods We use for collecting information. It covers what We collect and why, what We do with the information, what We won’t do with the information, and what rights you have. Personal data collected through Our WiFi service is configured by Our customers (who operate the venues where you access the WiFi) through their end-user registration and you should consult their privacy policy for full details of the data they are collecting and how they intend to use it. This privacy policy only applies to personal information We hold about individuals. It does not apply to information We hold about companies and other organisations. We may update this privacy policy from time to time by publishing the amended version on Our website.

Who We Are

In this policy, whenever you see the words (“We,” “Us,” or “Our”), it refers to Purple Wifi Ltd, First Floor, Sandringham House, Hollins Brook Park, Pilsworth Road, Bury, BL9 8RN. Registered in England Company No: 06444980.

Information We Collect

We will only ever collect the information We need, including data that will be useful to help Us improve Our services. We may automatically collect and process the following data about you:

  1. Any log-in information you provide when you use guest WiFi services offered by Our customers at their venues, information taken by Us from the social media account (e.g. Twitter, Facebook, Instagram, etc.) through which you access Our WiFi service. The information collected through Our WiFi service is configured by Our customers through their end-user registration and you should consult their privacy policy for full details of the personal data that is collected. (Submitted Information).
  2. Any correspondence between you and Us, your responses to any surveys that We ask you to complete for research purposes, details of any transactions which you carry out through the service, your browsing history, and details of your use of the service including (without limitation) location, data, weblogs, and other communication data and resources accessed by you (Additional Information).
  3. Any information which We collect about the computer, tablet, cellular telephone, smartphone, or other electronic device used to access the service (device) including (where available) the MAC address of any connected network interface, the unique device identifiers, operating system, browser types, and telephone number (if applicable) of the device (Device Information).
  4. Any information which We collect about your actual location and relative signal strength, and data collected by Us for WiFi enabled devices present at a location by means of relative signal strength from WiFi access points from which an X/Y coordinate is calculated (Location Information).
  5. Any data collected by Us when your device is used to access the service including (without limitation) internet protocol addresses, internet service providers, browser types, language, viewed and exit pages, and date and timestamps (Log Information).
  6. Details of your visits to Our site, including but not limited to, IP addresses (the location of the computer on the internet), pages accessed, and files downloaded. This helps Us determine how many people use Our sites, how many people visit on a regular basis, and how popular Our pages are. This is statistical data about Our users’ browsing actions and patterns, and does not identify any individual. It simply allows Us to monitor and improve Our service.
  7. We may record incoming telephone calls for training and quality control purposes. We may also record outgoing telephone calls in response to a query submitted through our website or when returning a telephone call you have made to us.

Personal information, such as name, postal address, phone number, email address, date of birth, gender, and social media account details (such as Facebook, Twitter, Instagram, etc.) that you provide by registering and using Our WiFi services, filling in forms on Our web site (, and when you contact Us via telephone and include information provided when you:

  • Subscribe to receive one of Our e-communications.
  • Enquire about a specific product or service.
  • Request information via telephone.
  • Request a call back.
  • Respond to a campaign.
  • Enter a competition or promotion.
  • Submit a question to Us or provide Us with feedback.

You are provided with an opportunity to opt out from receiving communications from Us or Our partners at the time that your details are submitted and on each occasion that you are contacted thereafter. Our site uses cookies to distinguish you from other users of Our site. This helps Us provide you with a good experience when you browse our site and allows Us to improve Our site. For detailed information on the cookies We use and the purpose for which We use them, please see Our cookie policy. If you want to disable cookies, please refer to your browser’s help option.

How We Use the Information We Collect

If you have provided Purple Wifi with personal data to access WiFi in a venue, then We will use this data for the performance of the contract described in Our terms and conditions of service which you agreed to when accessing the service. We may also process your personal data for Our legitimate business interests. “Legitimate Interests” means the interests of Our company in conducting and managing Our business and providing you with the best services and products in the most secure way. These interests include:

  • To ensure that content from Our site is presented in the most effective manner for you and for your computer.
  • To collate and aggregate anonymised information for consumer analysis and statistical reporting.
  • To associate submitted information and/or additional information and/or device information and/or location information and/or log information to enable analysis by Us and the owner or sponsor of any venue at which you use the service as to how people move around such venues. In such circumstances, the MAC address of your device is masked to prevent linking data to other sources.
  • To contact you regarding your opinions of Our products and services, which may be used for research and analysis to help Us to improve or modify those products and services.
  • To help Us identify you when you contact or visit Us.
  • When dealing with your inquiries and requests.
  • To help Us improve the quality, security, and safety of Our products and services.
  • To carry out analysis and service improvement.
  • When you communicate with Us for customer service or other purposes (e.g., by emails, faxes, phone calls, tweets, etc.), We retain such information and our responses to you in the records of your account.

When We process your personal data for Our legitimate business interests, We always ensure that We consider and balance any potential impact on you and your rights under data protection laws. If you have any concerns about the processing described above, you have the right to object to this processing. For more information about your rights, please review the “Your Rights” section below.

Choice / Opt-In and Opt-Out

Whenever the processing of your personal data requires your consent then you will be given the opportunity to opt-in or opt-out to having your contact details used, as set out above, at the time your details are submitted. For example, when you request product information, you can tell Us when you provide your details if you do not want to receive any other information from Us or Our partners, or you can let Us know how best to get in touch with you with information that may be of interest. If you do not wish Us to use your data as set out above, please leave the relevant boxes, situated on the form which We used to collect your data, blank/unticked. Please be aware that if you opt out of marketing communications received from one of our partners, and your information is also held by other partners, you may continue to receive information from these other partners until you inform them that you wish to opt out of marketing communications as well.

Sharing Your Information

Just like most other organisations, We work with third-party service providers which provide important functions to Us that allow Us to be easier, faster, and friendlier in the way We deliver Our services. We need to disclose user data to them from time to time, for any of the purposes set out above, so that the services can be performed. We have listed below the parties to whom We may disclose your personal data for the purposes set out in this policy:

  • Our employees.
  • The owners of the venues where you access Our WiFi services.
  • Virtual hosting infrastructure providers to host our servers and data, and to provide other services to Us.
  • Third party consultants, service providers, or contractors when providing support and other services to Us.
  • Auditors or advisers assisting Us in Our business operations in any jurisdiction where we operate.

Some of our partners drop cookies on this site, they may associate these cookies with hashed emails, IP addresses and browser types for the purpose of making advertisements more relevant to you during your browsing experience. Detailed information on these cookies, including ways in which you can opt-out, can be found in our Cookie Policy and through the Privacy Preference Centre which can be found on our website. We may also disclose your personal information to third parties if We are under a duty to disclose or share your personal data, for legal or regulatory purposes, in relation to existing or future legal proceedings for the prevention of fraud/loss or to protect the rights, property, safety of Our Group, Our customers, or others.

Data Security

Our standard policy is to store your personal Information on hosted services located in Eindhoven, in the Netherlands for data collected in the UK, EU and Africa, in Los Angeles, USA, for data collected in North and South America and in Sydney, Australia for data collected in Asia and Australasia. We also store select data on hosted services located in London, UK, for data collected worldwide. However, from time to time, We may allow individual customers to store your personal information on their own servers located within their own country when they are legally obligated to do so or when they request this. We may transfer the information to other offices and to other reputable third-party organisations as explained above – they may be situated inside or outside the European Economic Area, if this is the case We ensure that compliant safeguards are put in place and clearly communicated to you. We may also store information in paper files. We have security protocols and policies in place to manage and record your data privacy and preferences correctly, and that your data is stored securely to protect against its loss, misuse, and alteration. Documentation can be supplied on request from Our Data Protection Officer using any of the contact methods listed below in the “Your Rights” section. Unfortunately, the transmission of data across the internet is not completely secure. While We do Our best to try to protect the security of your information, We cannot ensure or guarantee that loss, misuse, or alteration of data will not occur while data is being transferred. We will keep your information only for as long as We need it to provide you with the services or information you have required, to administer your relationship with Us, to comply with the law, or to ensure We do not communicate with people that have asked Us not to. When We no longer need information, We will always dispose of it securely by using specialist companies if necessary to do this work for Us. If you are a user of Our WiFi services and you do not log in to one of Our WiFi venues for more than 13 months, all personally identifiable data We store about you is deleted.

Your Rights

Under the data protection legislation, you have the right to request copies of your data, request rectification of your data, request erasure of your data, object to Us processing your data, utilize the right to prevent your data being used for direct marketing, request Us to restrict the processing of your data and, where Our systems allow, utilize the right to access a copy of the information We hold about you (a subject access request) and utilize the right to lodge a complaint with the relevant data protection authority. We will require proof of your identity before we are able to provide you with any personal information that we have about you. The following information provides additional details about some of these rights and how to exercise them:

  • Right to Make a Subject Access Request (“SAR”)

You have the right to view and request copies of your personal data that We have about you. You are able to view or delete this information through Our portal. Login details are emailed to you when you first register on our WiFi services. You may also request this information by contacting Us via one of the methods described below.

  • Right to Rectification

You can request that we rectify inaccuracies and missing information in personal data we have about you.

  • Right to Object to Processing

You may have the right to object to Us processing your personal data and request that We stop processing it. You may do this by emailing Our Data Protection Officer (see below for details).

  • Right to Request Erasure

You have the right to have your personal data erased where the data is no longer necessary for the purpose(s) for which it was originally collected/processed unless We have legitimate grounds or a legal right(s)/obligation(s) to store your personal data. If you wish to exercise any of these rights, please contact the Data Protection Officer in writing at Our First Floor, Sandringham House, Hollins Brook Park, Pilsworth Road, Bury, BL9 8RN. For more information about your rights, please directly contact your local supervisory authority.

Please note that by filling out the data export or data delete request forms above, this will only export or delete the data we hold on our website. If you wish to export or delete any data captured during WiFi authentication at a Purple-powered venue, please visit the MyData Portal.

Privacy Policy
Created on 17 April 2023
Last updated on 20 March 2024
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