Improve profits and reduce costs with in-depth space utilization data
Location analytics helps identify footfall, high dwell areas, bottlenecks, and even queue lengths and use the data to optimize your physical spaces.
Purple’s location software connects with WiFi access points and sensors to identify footfall and understand how visitors move around your venue. This information is fed directly into our analytics platform where you can filter and segment the data to identify patterns and trends.
Speak to an expertBenefits of Location Analytics
Optimize window displays, validate product placement, and A/B test new store concepts with clear visual outcomes
Justify advertising, mobile merchandise stands and staff training costs based on individual or group store insights
Adjust built-in marketing campaigns immediately according to real-time footfall and dwell trends with location analytics insights.
Review staff levels and optimize shift patterns at different times of the day to save money and improve the visitor experience
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Sensors features
Proximity marketing & location analytics insights
Communicate with visitors in real time based on their location in your venue
Tracking Customer Footfall & Occupancy Management
Automated and accurate occupancy management to maximize venue safety
