Tracking customer footfall


Tracking customer footfall with WiFi heat maps

Track customer movement using WiFi heat map and occupancy management

Protect your business, staff and visitors with automated occupancy management

Optimize your venue safety, comply with government guidance, and reassure visitors with automated occupancy counting and analytics.

By accurately counting visitors entering and exiting a venue, you can automatically monitor occupancy and get a complete understanding of visitor movement throughout your venue with live dashboard insights and WiFi heat map reports.

Occupancy data is captured by connecting compatible hardware with Purple’s analytics platform. Depending on the type of hardware, i.e. access points or sensors, you can achieve up to 98% accuracy when monitoring visitor numbers. All of the data collected is completely anonymous, so there is no need to worry about privacy concerns.

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Benefits of Occupancy Management

Achieve up to 98% accuracy when counting and monitoring visitors in-venue; offering visitor confidence and reassurance in the data

Connect live occupancy data with traffic light systems for automated occupancy control at your entrances and exits

Historic occupancy data via WiFi heat maps allow you to analyze trends and patterns in visitor behavior and better plan for the future

Fancy a demo? Fill out the form below and one of our product experts will be in touch.

Sensors features

Proximity marketing & location analytics insights

Communicate with visitors in real time based on their location in your venue

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Track Customer Movement

Identify footfall, high dwell areas, popular pathways and more to help optimize your venue

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Alerts prompt action to keep your venue safe and help improve operations

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Digital Displays

Keep your visitors well informed with live and historic occupancy data

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Here's how our customers use Occupancy Management

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