Understand customer movement with location analyticsIdentify footfall, high dwell areas, bottlenecks, and even queue lengths to optimize your physical spacesPurple’s location software is implemented over WiFi networks and uses de-identified MAC address ‘signals’ to understand how visitors move around your venue. We also use geo-fencing technology which allows you to create zones for specific areas of your venue, such as a new clothing range or food stall, to establish footfall journeys within your store for different customer segments.This information is then fed into the Purple Portal where you can optimize your venue based on real-time information and what purchases customers are considering.My business would benefit from this Contact me nowI’m interested to learn more How can i use this data?Benefits of Location Analytics Optimize window displays, validate product placement, and A/B test new store concepts with clear visual outcomes Justify advertising, mobile merchandise stands and customer service training costs based on individual or group store insights Adjust built-in marketing campaigns immediately according to real-time footfall and dwell trends Review staff levels and optimize shift patterns at different times of the day to save money and improve the customer experience Use Purple’s API and connect multiple databases for precise reportingFind out more about our Location Services Indoor MapsBeautifully designed, interactive floor plans that make navigating in the most complex of buildings hassle free. Proximity MarketingCommunicate with customers at the right place, the right time and with highly relevant and personalized messages. GeofencingCreate virtual boundaries to trigger real time messages to your guests about events, promotions and products. WayfindingCreate an interactive stress free journey for visitors to your venue.