Presence & Location Location Analytics Understand visitor behavior with location analytics Identify footfall, high dwell areas, bottlenecks, and even queue lengths and use the data to optimize your physical spaces. Purple’s location software connects with WiFi access points and sensors to identify footfall and understand how visitors move around your venue. This information is fed directly into our analytics platform where you can filter and segment the data to identify patterns and trends. Speak to an expert Benefits of Location Analytics Optimize window displays, validate product placement, and A/B test new store concepts with clear visual outcomes Justify advertising, mobile merchandise stands and staff training costs based on individual or group store insights Adjust built-in marketing campaigns immediately according to real time footfall and dwell trends Review staff levels and optimize shift patterns at different times of the day to save money and improve the visitor experience Fancy a demo? Fill out the form below and one of our product experts will be in touch. Notice: JavaScript is required for this content. Presence & Location features Proximity Marketing Communicate with visitors in real time based on their location in your venue Learn more Occupancy Management Automated and accurate occupancy management to maximize venue safety Learn more Alerts Alerts prompt action to keep your venue safe and help improve operations Learn more Digital Displays Keep your visitors well informed with live and historic occupancy data Learn more Here’s how our customers use location analytics Understand visitor behavior Improve operational efficiency Optimize your venue layout
