Understand customer behavior with location analytics
Identify footfall, high dwell areas, bottlenecks, and even queue lengths and use the data to optimize your physical spaces.
Purple’s location software uses de-identified MAC address ‘signals’ to identify footfall and understand how visitors move around your venue. This information is fed directly into our analytics platform where you can filter and segment the data to identify patterns and trends.Get Started
Benefits of Location Analytics
Optimize window displays, validate product placement, and A/B test new store concepts with clear visual outcomes
Justify advertising, mobile merchandise stands and customer service training costs based on individual or group store insights
Adjust built-in marketing campaigns immediately according to real time footfall and dwell trends
Review staff levels and optimize shift patterns at different times of the day to save money and improve the customer experience