Location Analytics

Understand customer behavior with location analytics

Identify footfall, high dwell areas, bottlenecks, and even queue lengths and use the data to optimize your physical spaces.

Purple’s location software connects with WiFi access points and sensors to identify footfall and understand how visitors move around your venue. This information is fed directly into our analytics platform where you can filter and segment the data to identify patterns and trends.

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Benefits of Location Analytics

Optimize window displays, validate product placement, and A/B test new store concepts with clear visual outcomes

Justify advertising, mobile merchandise stands and customer service training costs based on individual or group store insights

Adjust built-in marketing campaigns immediately according to real time footfall and dwell trends

Review staff levels and optimize shift patterns at different times of the day to save money and improve the customer experience

Analytics features


Understand your customers and analyze venue performance with a range of reports and filters

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Enterprise-Class Analytics

Segment your customer data in over 5,000 different ways to help you identify trends and patterns

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Social Responsibility Dashboard

Manage your venue density score, hygiene rating and NPS score with Purple’s social responsibility dashboard.

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Here’s how our customers use location analytics

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