Proximity Marketing

Communicate with customers at the right place, the right time and with highly relevant and personalised messages.

Proximity marketing helps businesses reach out to customers based on the accurate position, rather than a virtual geofence, allowing you to create messages that are more contextual and personalized.

With 75% of customers failing to return into a store for a second visit, capturing visitors’ information is imperative via presence data to increase the number of returning guests and the potential revenue they bring along with them.

Our product, via the use of WiFi, allows you to analyze the information gathered from authenticated logins to send relevant content based on your customers’ interests, demographics, and location.

Using this information, license owners can set up personalized marketing campaigns allowing businesses to target and automatically trigger real-time incentives to both customers who have once visited your store, but also to those that are currently in-store, creating a sense of urgency to make purchases or attend certain areas of a venue you may want to increase traffic in.

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Benefits of proximity marketing

Use notifications to promote in store promotions in real time

Personalize your marketing campaigns

Improve overall customer experience

Send messages instantly or with a preset delay to encouraging dwelling customers

Find out more about our WiFi Marketing

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