Technology company, Ibermática, has enriched its portfolio of solutions in the area of marketing and analytics by signing a certified partnership agreement with Purple, the intelligent spaces company.

Headquartered in San Sebastián, Spain, Ibermática is a global IT services company that has numerous offices located across Europe, the U.S. and South America. The company works closely with leading wireless vendors such as Cisco and Meraki and is set to target businesses in all sectors to showcase how they could effectively utilise and benefit from using Purple’s WiFi and analytics platform.

Commenting on the partnership with Purple, Laura Arranz Rodriguez, Digital Marketing Manager and Partner & Alliances Marketing Manager of Ibermática, said: “This alliance strengthens our strategy aimed at providing solutions that create real value for those customers embracing digital transformation. It also helps to position Ibermática as a leader in WiFi analytics and marketing solutions. Through using Purple, companies can monetize their wireless infrastructure without compromising the security of the network.”

By using Purple, venues and businesses can capture valuable demographic insights around frequency of visits and visitor behaviour, as well as gaining access to marketing tools such as SMS and email marketing capabilities, so they may engage with visitors in real time and offer relevant promotions. Businesses worldwide have achieved significant ROI with Purple, from increasing their CRM database fourfold, to growing their TripAdvisor reviews by 500%.

As a Purple Certified Partner, Ibermática will have access to detailed online training, technical support, unlimited NFR licenses and preferential lead allocation, enabling them to sell Purple’s WiFi and analytics solution to the best of their ability.

CEO of Purple, Gavin Wheeldon, comments: “This agreement with Ibermática is another step in expanding our network of partners and enhancing the penetration of Purple globally. The company has a fantastic presence in the IT market and a large customer base in all sectors of activity, so I’m confident that they’ll be able to secure some impressive customers moving forward.”