Purple, global leaders in guest WiFi analytics, has today announced a huge shake up in their free and licensed WiFi solutions.

The WiFi and analytics provider have made another bold, yet strategic move to disrupt the WiFi market. Purple are offering their enhanced solution, now called Purple SMB, free of charge to businesses with five access points or less.

Purple SMB will enable customers to acquire a seamless guest WiFi service that adheres to Corporate Data Protection Policies and General Data Protection Regulations, free of charge. Businesses with five access points or less, will have unlimited access to CRM data, custom reports, social engagement tools, marketing tools and connectors such as TripAdvisor, all of which have been proven to deliver significant ROI.

Commenting on the decision, Gavin Wheeldon, CEO of Purple, said: “Businesses don’t need to pay excessive costs for a guest WiFi solution. With Purple SMB, they will have access to a cutting edge solution with market leading functionality without the price tag. By offering this solution for free, we are enabling small businesses to engage with their customers and provide a truly bespoke service.”

The solution will also present new opportunities for reseller businesses looking to generate revenue through offering a technical and/ or marketing support function for the Purple SMB solution.

Wheeldon continues: “With the introduction of Purple SMB, we will generate new opportunities for our business and others. We are also confident it will give us and our network of partners the edge when competing with other WiFi and analytics providers; solidifying our position as market leaders.

“Purple SMB marks a new chapter for us. We are always looking for new and innovative ways to develop our technologies and we are excited to see how this solution will help drive our business forward”.

For a full list of Purples products and licensing options, please visit our pricing page.