Connector Systems New Zealand announces an exciting new partnership with Purple WiFi, a leader in guest WiFi marketing and analytics to the New Zealand market.
Purple WiFi provides marketing and analytics technology for the retail market. They have numerous case studies and customer examples where they have enabled shopping centres and retail chains to better understand their customer demographics.
Purple WiFi’s guest WiFi hotspot software enables detailed data capture through multiple social media platforms. The Vendor agnostic Purple WiFi software is then able to reveal a statistical overview of customers’ online activity specifically relating to any particular physical space.
ANZ Sales Manager for Purple WiFi, Saurabh Madan, states: “Purple WiFi provides an advanced analytics and marketing engine allowing a venue visitor to connect to a WiFi hotspot using their existing social media login details. We partner with Facebook, LinkedIn, Instagram, Twitter to enable this”.
“The reports that Purple generate for the venue owner are extremely insightful. For example, Purple’s analytics engine can help retailers understand demographics of their visitors connected to WiFi and provides insights around their gender mix, age groups, venue visit trends and so on” says Saurabh.
Mark Dasent, General Manager at Connector Systems, says: “Customers are demanding more from their WiFi as the technology becomes more widely accepted and deployed. Technologies like Purple WiFi now change the whole conversation”.
Mark added: “This is a great opportunity for resellers to change the conversation with customers and make existing Wi-Fi hardware work smarter. We are delighted to have the opportunity to offer the Purple WiFi brand to the reseller channel and to help unlock enormous potential benefits to end customers. We can’t wait to get started!”
Commenting on the announcement, Richard Stangroom, Global Distribution Director at Purple WiFi said: “We are delighted that Connector Systems is now a distributor of Purple WiFi. Connector Systems is a well-known brand in the industry and our strategy continues to be focused around working with trusted names to ensure WiFi users can access reliable and free WiFi while the business customers get something back in return.
Connector Systems are always interested in talking to new reseller partners in the Retail, Hospitality, Event Management, Education and Healthcare spaces. Please contact mark.dasent@connectrosystems.co.nz for more information.
Please contact us if you would like to access a FREE TRIAL to see just how Purple WiFi works in the real world.