Quick Service Restaurants
foot traffic, table bookings and order size
By adding Purple into the mix, fast food venues can identify exactly who is visiting their sites and how often. This valuable information means brands can effectively reward their most loyal customers. Thank them with a 20% off voucher for their next visit or a reminder that they’ll get a free coffee on their 10th visit. Vouchers can make customers feel valued whilst also increasing spend and dwell time.
Management teams often question where the busiest counter is or how many people use the upstairs seating area. These questions can be answered with ease thanks to Purple’s Location Services, which allows you to identify traffic flows, hotspots and where overcrowding most commonly occurs. This information can be highly valuable for QSRs as it can help them to allocate staff according to demand, rearrange signage to inform customers about other areas and distribute offers.
QSR brands can target specific customer segments with relevant promotions, menu updates and event information – even inviting them to enjoy a free burger on the house on their birthday. This is all made simple with Purple’s logic flow automation feature that allows you to set up emails that trigger dependent on certain rules that you set.
Fast food chains can be popular with people of all ages which means there is often a need to restrict access to inappropriate content for younger diners. With Purple, content filtering can be easily activated to ensure all users are safe and averted from any inappropriate sites whilst dining in-store.
When diners access the WiFi they will be sent to a fully branded splash page that allows them to login via social media or a short form. Once online they will be redirected to a landing page featuring content about the QSR brand and its latest offers. Third party advertising can also be incorporated, which can present an additional revenue stream as sponsors battle to offer exclusive promotions.
which includes TripAdvisor, Trustpilot and Salesforce
TripAdvisor & Trust Pilot
Purple integrates with TripAdvisor and Trust Pilot, allowing restaurants to send fully branded review requests to customers within 24 hours after their visit. This automation tool ensures all customers are prompted to leave a review and it has already been proven to increase reviews by up to 500%.
The SalesForce Connector is a feature that allows brands to cleverly integrate data from the Purple Portal with data from SalesForce. Once connected, any existing SalesForce data can be married with the corresponding restaurant visitor information in the Purple portal, giving businesses an enhanced understanding of who is actually visiting their restaurant sites.
The Net Promoter Score has become a highly popular loyalty metric for companies to use to measure customer feedback and benchmark their business against competitors. With Purple, NPS surveys can be created with ease in a personalised design and then sent out to customers to ask them how likely they are to recommend your venue and food to others on a scale of 1-10.
With Purple, QSR brands can ask customers the questions they need answering to make smarter decisions. Short, easy-to-use survey pages can be displayed during the user’s onboarding process before they access the WiFi network. It eliminates outdated paper surveys and helps companies to gain access to valuable data whilst the user gains access to connectivity on-site.