At Purple we believe that the real future is neither purely physical nor purely digital; it’s a complex hybrid of both. To prove this, we ran a survey to gain insights into consumer behaviors across multiple retail markets. Coupled with Purple data, this whitepaper identifies the preferences and expectations of consumers, as well as the steps required for retail businesses to survive and thrive.
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What will I get from this report?
- ✔️ Exclusive insights from Purple into consumer behavior, what consumers demand from retailers, and the effects this will have on the future of retail
- ✔️ Data that proves the power of personalization and its effectiveness in Grocery, Fashion & Apparel, and Big Box retail
- ✔️ An understanding of the benefits of unified commerce and the potential cost of not acting on this once-in-a-lifetime opportunity