Turn Insight Into Action
Whether your business is a busy shopping mall or a department store in multiple locations, understanding how your consumers move around your store, how frequently they visit and what their spending behaviour looks like is invaluable information. This kind of analytical data enables retailers to paint an accurate picture of footfall and create an effective end to end engagement experience.
Here’s just some of the world’s shopping malls who trust Purple
By harnessing the power of social media to create direct engagement with shoppers, you can gain an advantage over the competition. Directing shoppers to dedicated landing pages, relevant to their age, gender and online activity gives you a fighting chance when competing for the consumer dollar. You can also push out dedicated messages to your consumer base with exclusive offers, gift voucher codes on their birthdays, sale periods and other news and event information.
Benefits for shopping malls and retail
How Purple can enhance the shopping mall experience.
Jac Timms, IT Manager
“Purple WiFi deployed quickly and the ease of use is impressive. Watching traffic flow within the market is a major reason for choosing Purple WiFi as it helps us understand how visitors move around.”
David Morris, Head of IT
Nisa Retail Ltd
“Purple WiFi is providing us with essential demographic information about consumers visiting Nisa stores. We intend to use this data to gain competitive advantage, drive consumer promotional activity and record impact against sales.”
Ross Cameron, IT Manager
Colliers car dealership
“We have been very happy with the features and performance of the Purple WiFi solution. It covers everything that we wanted and more at the same price point as less sophisticated solutions from other vendors.”
Hinckley Town Partnership
“We will use Purple WiFi to deliver eshots and SMS messages to visitors promoting activities within Hinckley. We’ll utilise the Social Media section of the portal to promote engagement on our Facebook and Twitter pages.”