Smart City WiFi

WiFi in Smart Cities

Smart cities worldwide are harnessing the power of telecommunications to maximize the use of WiFi for city-wide connectivity and smart resource allocation projects.

Smart city services

Digital technologies including Purple help generate huge amounts of data that can be used intelligently by City officials.

For example, understanding traffic data to help improve services such as bus routes, street lighting or traffic flow, which can only be a good thing. It could help the city to move more easily, to adapt to change more quickly and become more ‘smart’ to the needs of the population. It will also help to reduce our impact on the environment.

Take this a step further, Purple is already helping cities to talk directly to shoppers and tourists, offering promotions directly and in combination with centre retailers.

Retailers also collect this data to target these consumers directly, with more relevant offers delivered straight to their mobile device. By encouraging customer loyalty and customer engagement, the High Street may be revived. With online shopping booming and the High Street struggling to keep up, Smart City solutions could give the consumer a reason to return to bricks and mortar shopping.

Digital signage, played live advertising videos and wayfinding kiosks are also helping tourists. As a result, consumers stay longer, spend more money and keep coming back.
Cities that embrace the change will also reap the rewards financially.

The possibilities are endless and operational costs of delivering services will reduce.

  • Improved efficiency in transport, buildings and other public services.
  • Everything connected from street furniture to parking variable message signs.
  • Growth of open, accessible data that will be used to develop apps delivering information to people’s fingertips, via mobile devices.
  • An estimated $3.5 trillion will be spent on smart city technologies globally by 2026, making it an incredibly exciting market for businesses to be involved with. Cities that don’t embrace the digital evolution will fall behind and lose consumer dollar.
  • Boston taxis carry technology to identify potholes as they pass over them.
  • Airports with smart toilets which send alerts to cleaners.
  • Smarter highways with technology to monitor traffic and ease congestion.
  • Railways are looking at RFID sensors and tiny cameras, to report via WiFi when lines are obstructed or damaged.

Purple’s platform already captures visitor data through smart city WiFi for the City of York and London Borough of Brent.

Learn more about Purple

Smart City benefits

How Purple can enhance Smart City WiFi

Secure WiFi

A separate network for guests and staff means that commercially sensitive information is safe and your WiFi is legally compliant.

Content Filtering

Our content filtering service is ideal for commercial environments, automatically blocking IWF blacklisted URLs or sites by category.

Welcome guests

Easily welcome guests by automatically connecting them to WiFi and offering a wayfinding tool to show them to reception or their meeting room.

Social WiFi

Providing free WiFi makes it easy for both staff and visitors to engage with your company on social media, boosting your social profile instantly.

What our customers say

  • Roy Grant, Head of ICT
    City of York Council

    “Having access to free WiFi is essential for a thriving business community in today’s marketplace and the high quality network will be incredibly useful for both residents and visitors to York.” “Purple WiFi is an invaluable resource in supporting our work to understand and monitor how the city centre is used in order for us to maximise this and support the city to prosper and grow.”

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City of York Case Study