Trend Vision LLP, a reseller of Purple’s WiFi and analytics solution since 2015, is now a Certified Purple Partner, allowing the Indian firm to make further headway across the country.

Headquartered in Mumbai, Trend Vision is part of the Trend Group and focuses on delivering WiFi and IT solutions to businesses in various industries. The company originally partnered with Purple after analysing and testing solutions from ten different social WiFi providers across several continents. The team identified that no other vendor could match Purple’s service and capabilities.

With a total of five offices located across India, Trend Vision has the potential to unlock a wealth of new opportunities. The business has already secured some sizable contracts across the region and is actively looking to expand. Thanks to the online training, technical support and preferential lead allocation now available to the team following their certification, growing their customer base should be more viable for Trend Vision going forward.

Commenting on the certification, Shrenik Jain, CEO at Trend Vision, said: “Now that we have achieved certified status the Trend Vision team is gearing up to ensure Purple’s solution is well received across India and that new business is secured. Our customers will now benefit from thorough pre sales support, detailed product demos, efficient installation and customer success support as we start to work more closely with Purple moving forward.”

Trend Vision was Purple’s first official Indian reseller and within just a few months of signing the partnership agreement the business had won contracts with brands in the leisure and hospitality sectors. The team was able to approach both new and existing customers with confidence having been established in the IT industry for over 15 years.

Shrenik adds: “We are fully equipped to take the Purple experience to the next level across India. We are already a market leader for WiFi in our market and our solutions have been adopted by brands in the banking, healthcare, retail and hospitality sectors.”

By using Purple, venues and businesses can learn more about their location and customer base, and equip them to take action through relevant engagement, including promotions and real-time information sharing. Businesses have achieved significant ROI with Purple, from increasing their CRM database fourfold, to growing their TripAdvisor reviews by 500%.

Gavin Wheeldon, CEO of Purple says, “Trend Vision has always had a strong appreciation for the Purple product and understand exactly how businesses can generate a return by using our platform. I’m pleased to learn that Trend Vision is now officially certified and I have no doubt that with the support from our global team the business will secure additional contracts with more customers across India.”