Use Cases

Drive in-store participation

Understand where in-store do your visitors go and how long do they spend in certain areas. Use the data collected to create a more engaging storefront/venue and optimize product placements based on analytics.

Wayfinding Indoor Bluedot Technology

Indoor mapping

Guide guests through a promotion area

Using precision bluedot navigation, you can guide users step by step through your venue using turn-by-turn directions, with the added functionality of being able to set preferred routes, allowing you to direct visitors’ past products and promotions you want them to see.

Send personalized SMS marketing messages

SMS Marketing

Trigger marketing messages in real-time

With the use of SMS marketing, you can automatically send personalized marketing messages to visitors about in-store promotions, products, and discounts. Ultimately prompting or enticing guests to make a purchase.

Build more detailed customer profiles

Enrich your customer data

Use data to promote relevant events

With 75% of visitors failing to return to a store for a second visit, capturing visitors’ demographic data such as name, age, gender, etc. is imperative to increase the number of returning guests and the potential revenue they bring along with them.

Fancy a demo? Fill out the form below and one of our product experts will be in touch.

What do our customers say?

“Purple has allowed us to better understand the demographics of our onsite audience, which was especially useful when hosting the FEI World Equestrian Games Tryon 2018. This data allows us to more accurately showcase what audiences attended versus who tuned in online or by TV”

Tyron International Equestrian Center (FEI World Equestrian Games)

Tryon International Equestrian Center

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