Understand where in-store do your customers go and how long do they spend in certain areas. Use the data collected to create a more engaging storefront/venue and optimize product placements based on analytics.
Guide guests through a promotion area
Using precision bluedot navigation, you can guide users step by step through your venue using turn-by-turn directions, with the added functionality of being able to set preferred routes, allowing you to direct customers’ past products and promotions you want them to see.
Trigger marketing messages in real-time
With the use of SMS marketing, you can automatically send personalized marketing messages to guests about in-store promotions, products, and discounts. Ultimately prompting or enticing guests to make a purchase.
Enrich your customer data
Use data to promote relevant events
With 75% of customers failing to return into a store for a second visit, capturing visitors’ demographic data such as name, age, gender, etc. is imperative to increase the number of returning guests and the potential revenue they bring along with them.
What do our customers say?
“Purple has allowed us to better understand the demographics of our onsite audience, which was especially useful when hosting the FEI World Equestrian Games Tryon 2018. This data allows us to more accurately showcase what audiences attended versus who tuned in online or by TV”
Tyron International Equestrian Center (FEI World Equestrian Games)Tryon International Equestrian Center