Use Cases

Drive in-store participation

Wayfinding Indoor Bluedot Technology

Indoor mapping

Guide guests through a promotion area

Using precision bluedot navigation, you can guide users step by step through your venue using turn-by-turn directions, with the added functionality of being able to set preferred routes, allowing you to direct customers’ past products and promotions you want them to see.

Send personalized SMS marketing messages

SMS Marketing

Trigger marketing messages in real-time

With the use of SMS marketing, you can automatically send personalized marketing messages to guests about in-store promotions, products, and discounts. Ultimately prompting or enticing guests to make a purchase.

Build more detailed customer profiles

Enrich your customer data

Use data to promote relevant events

With 75% of customers failing to return into a store for a second visit, capturing visitors’ demographic data such as name, age, gender, etc. is imperative to increase the number of returning guests and the potential revenue they bring along with them.

What do our customers say?

“Purple has allowed us to better understand the demographics of our onsite audience, which was especially useful when hosting the FEI World Equestrian Games Tryon 2018. This data allows us to more accurately showcase what audiences attended versus who tuned in online or by TV”

Tyron International Equestrian Center (FEI World Equestrian Games)

Tryon International Equestrian Center

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