Lots of time and effort can seem to have been wasted when only a small proportion of the customer base actively engages with a loyalty scheme. Ensure your program isn’t underutilized.
Use the captive portal where the user authenticates onto the WiFi to promote your loyalty scheme
The splash page that is displayed when a customer logs onto the WiFi can be used to promote loyalty schemes helping to drive uptake. The splash page effectively works as a prime advertising space at a time when customers are actively engaging with your brand.
Email & SMS
Enhance your CRM database
Capture customer contact information during the WiFi login process and use this data to send communications promoting your loyalty program. Use Purple’s LogicFlow tool or your own marketing automation software using Purple’s open API.
Capture behavioural data
Understand how often customers interact with your venue
Identify which customers are visiting your venues most often but not using the loyalty scheme. Start to tier your customer base using frequency and recency of visits and send promotions explaining how much they could have saved if they had used the loyalty program.
Redirect customers to a specific URL
Redirects can also be used after people have logged onto the WiFi, directing customers to download a loyalty scheme app or find out more information about the scheme and the rewards they can expect, driving participation.
Loyalty based authentication
Ask customers to enter membership information for access or premium experience
As part of the log-in journey, customers can be asked to provide membership information for access which can then integrated with a loyalty program and encourage participation and uptake. The same principle can be used to promote premium services for different customer segments.
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What do our customers say?
A multinational coffee chain has a loyalty app. They know that on average app users are 20% more likely to visit one of their shops again within a seven day period. Using data collected using Purple they were able to identify that only 5% of their total visitors were using the loyalty app.
An email marketing campaign was launched using the integration between Purple and a leading marketing automation tool. The email campaign was centered around how much the customer could have saved given their number of recent visits and the average price of a coffee. Participation in the loyalty scheme increased by 25% as a result, leading to increased return rates and customer spend.