Use Cases Enrich existing data records and profiles Collect more in-depth visitor data, enabling businesses to understand who their visitors really are by building detailed visitor profiles, helping them drive personalized, meaningful marketing campaigns. Capture better customer data Use custom fields to get the data you want Our captive portal allows for progressive profiling with the use of custom fields, allowing you to ask visitors to provide additional information as to what you already hold on them, allowing you to enrich your current visitor profiles and start to build out more targeted marketing campaigns. Allow users to login via social media Enrich existing CRM records with added data points Social login methods allow you to capture added data points such as social interests and place of origin. This data can then used to segment the visitor base and personalize communications. Understand customer behavior Use reports such as frequency and recency to understand the behavior of your customers. Our reporting dashboard allows you to understand how frequently customers are visiting locations and the length of time between visits. It can also highlight how long visitors dwell in certain areas, businesses can use this information to increase dwell time and increase average spend per head. Open API & Native Connectors Purple integrates with any other platform Use Purple’s inbuilt connector or the open API to enrich your existing CRM records with data from the platform. Integrating Purple data into your existing systems allows you to start to bring together visitors’ online and offline journeys leading to a 360-degree customer profile. Fancy a demo? Fill out the form below and one of our product experts will be in touch. Notice: JavaScript is required for this content. What do our customers say? A world-renowned market that already had a significant CRM database as a result of this, their newsletter was able to enrich the data that they held on customers through using Purple data. They identified that a large proportion of customers liked a certain genre of music based on their social media profiles. The market started to play more of this genre of music saw average dwell times of customers increase by 15% leading to increased sales for tenants. Learn more How else can you use Purple? Capture visitor data Understand visitor behavior Understand who your visitors are
