Enrich existing data records and profiles

Capture customer data - custom reg form copy

Capture richer data

Use custom fields to get the data you want

Our captive portal allows for progressive profiling with the use of custom fields, allowing you to ask customers to provide additional information as to what you already hold on them, allowing you to enrich your current customer profiles and start to build out more targeted marketing campaigns.

Social log-in

Enrich existing CRM records with added data points

Social login methods allow you to capture added data points such as social interests and place of origin. This data can then used to segment the customer base and personalize communications.

Increase-customer-dwell

Understand customer behavior

Use reports such as frequency and recency to understand the behavior of your customers.

Our reporting dashboard allows you to understand how frequently customers are visiting locations and the length of time between visits. It can also highlight how long customers dwell in certain areas, businesses can use this information to increase dwell time and increase average spend per head.

Guest-WifI-Mailchimp-Integration

Open API & Native Connectors

Purple integrates with any other platform

Use Purple’s inbuilt connector or the open API to enrich your existing CRM records with data from the platform. Integrating Purple data into your existing systems allows you to start to bring together customers’ online and offline journeys leading to a 360-degree customer profile.

What do our customers say?

A world-renowned market that already had a significant CRM database as a result of this, their newsletter was able to enrich the data that they held on customers through using Purple data. They identified that a large proportion of customers liked a certain genre of music based on their social media profiles. The market started to play more of this genre of music saw average dwell times of customers increase by 15% leading to increased sales for tenants.

Read More

Purple Portal Login

Please select your region below

Privacy Preference Center

Performance

These are used to track user interaction and detect potential problems. These help us improve our services by providing analytical data on how users use this site. We don't track user IP address.

_ga, _gid, _gat

Optimazation

_biz_*, calltrk_landing, calltrk_referrer, calltrk_session_id, site_identity

Personalization

These are used to track user interaction and detect potential problems. These help us improve our services by providing analytical data on how users use this site. We don't track user IP address.

_ga_, _gid_, _gat_

LiveRamp

LiveRamp cookies allow advertisers to display on the websites you visit, relevant offers based on your consumption habits as well as measure the performance of their advertising campaigns. To work, this service is based on the deposit of a cookie on your browser when opening an email or when you visit to the site of one of Liveramp’s partners. These cookies only share your encrypted email address in an irreversible way thus allowing Liveramp to create a technical key associated with these cookies. By depositing these cookies some technical information can be automatically collected (such as your IP address, your operating system or your browser type). These cookies do not track your navigation. Liveramp do not store any information related to your connection. You can at any time easily oppose the deposit of these cookies by clicking: https://liveramp.uk/privacy or http://www.aboutads.info/choices

a