Provide fast, secure, guest WiFi
Purple makes it easy for customers to connect
Offering guest WiFi alone can increase customer return rates by up to 9%. Think about it, a coffee shop with WiFi, or a coffee shop without - which would you choose?
Practice safe social distancing
Accurately monitor your social distancing threshold
Quickly identify when you are close to reaching your venue density using our red, amber, green (RAG) status, so you can take immediate action to ensure the safety of your visitors and employees.
Understand your customer base
Capture visitors information via captive portal
Capture important customer data via a captive portal. This data can include name, date of birth, interests, location, contact details, footfall, dwell, frequency of visits and more. Use this data to engage with customers in the future.
Reward customer loyalty
Keep your business front of mind
Send your frequent visitors offers and discounts personalized so they can use them in-store on their next visit. Set up automatic communications that trigger when a loyal customer hasn’t returned in X number of days.
Reach out to non-returning visitors
Entice return visits and increase frequency
Set up automated communications that trigger if a guest hasn't authenticated to your wifi in 'X" amount of days. Use personalized offers to entice them back in-store.
What do our customers say?
Through use of an SMS campaign, ran over the course of seven days, Wok&Go converted 37.12% of contacts collected through WiFi analytics into repeat customers; generating over £450.
“The SMS campaign was a huge success. We sent out a text message to the 264 WiFi users and 98 of them returned to redeem one of our offers the following week. The WiFi analytics solution offered by Purple allowed us to not only execute this campaign, but also to expand the campaigns reach and overall success.”
Digital Marketer – Wok&Go