Use Cases

Increase customer visits

Create simple wifi access journeys

Guest WiFi

Purple makes it easy for customers to connect

Offering guest WiFi alone can increase customer return rates by up to 9%. Think about it, a coffee shop with WiFi, or a coffee shop without - which would you choose?

Social sign-in options for a quick login method

Captive portal

Collect customer data when they connect to the WiFi

Capture important customer data via a captive portal. This data can include name, date of birth, interests, location, contact details, footfall, dwell, frequency of visits and more. Use this data to engage with customers in the future.

Increase loyalty scheme participation

Reward customer loyalty

Keep your business front of mind

Send your frequent visitors offers and discounts personalized so they can use them in-store on their next visit. Set up automatic communications that trigger when a loyal customer hasn’t returned in X number of days.

Send hyper-personalized email campaigns to visitors

Entice absent visitors

Send out automated message to guests you haven't seen in a while

Set up automated communications that trigger if a guest hasn't authenticated to your wifi in 'X" amount of days. Use personalized offers to entice them back in-store.

What do our customers say?

Through use of an SMS campaign, ran over the course of seven days, Wok&Go converted 37.12% of contacts collected through WiFi analytics into repeat customers; generating over £450.

“The SMS campaign was a huge success. We sent out a text message to the 264 WiFi users and 98 of them returned to redeem one of our offers the following week. The WiFi analytics solution offered by Purple allowed us to not only execute this campaign, but also to expand the campaigns reach and overall success.”

Jordan Tew
Digital Marketer – Wok&Go

Learn more

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