Use Cases Increase visits More visits to your storefront from current and potential visitors can boost sales and customer engagement, as well as give you the opportunity to connect in-person with real visitors. Provide fast, secure, guest WiFi Purple makes it easy for customers to connect Offering guest WiFi alone can increase customer return rates by up to 9%. Think about it, a coffee shop with WiFi, or a coffee shop without – which would you choose? Practice safe social distancing Accurately monitor your social distancing threshold Quickly identify when you are close to reaching your venue density using our red, amber, green (RAG) status, so you can take immediate action to ensure the safety of your visitors and employees. Understand your customer base Capture visitors information via captive portal Capture important customer data via a captive portal. This data can include name, date of birth, interests, location, contact details, footfall, dwell, frequency of visits, and more. Use this data to engage with visitors in the future. Reward customer loyalty Keep your business front of mind Send your frequent visitors offers and discounts personalized so they can use them in-store on their next visit. Set up automatic communications that trigger when a loyal visitor hasn’t returned in X number of days. Reach out to non-returning visitors Entice return visits and increase frequency Set up automated communications that trigger if a visitor hasn’t authenticated to your wifi in ‘X” amount of days. Use personalized offers to entice them back in-store. Fancy a demo? Fill out the form below and one of our product experts will be in touch. Notice: JavaScript is required for this content. What do our customers say? Through use of an SMS campaign, ran over the course of seven days, Wok&Go converted 37.12% of contacts collected through WiFi analytics into repeat customers; generating over £450. “The SMS campaign was a huge success. We sent out a text message to the 264 WiFi users and 98 of them returned to redeem one of our offers the following week. The WiFi analytics solution offered by Purple allowed us to not only execute this campaign, but also to expand the campaigns reach and overall success.” Jordan Tew Digital Marketer – Wok&Go Learn more How else can you use Purple? Increase the average spend of each visitor in your venue Make money on your guest WiFi investment Increase visits Relevant Solutions Bars, Restaurants & Coffee Shops Stadiums & Entertainment Hotels and Hospitality Retail
