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A globally recognized hotel chain set up an automated email campaign to WiFi users to drive utilization of their spa facilities and an on-site bar. They created a custom registration form for their WiFi access journey, asking customers about their gender and age range. The hotel chain used LogicFlow, Purple’s built-in marketing tool, to set up an automatic email communication to go out to customers based on the demographic information entered during login. Females were sent a notification about their 15% discounted manicure treatments, and all customers aged 21+ were sent an email about the hotel’s happy-hour offer. This resulted in a peak in manicure treatments and an additional $380 in revenue at the hotel bar over the course of the campaign.