Use Cases
Measure business performance by venue
Business analytics
Company level analytics provide a snapshot of your top-performing venues.
Using our WiFi analytics software at a company level, you can take a look at how all your venues/stores are performing. With this information you can take a look at top-performing store/venue and begin to take a deeper look into why they are performing better than the others, possibly replicating practices one venue to another, improving overall business efficiency.
Measure footfall
Get precision data on the number of people walking by and entering your venue
WiFi analytics will help you collect data using insights into high footfall areas, allowing you to maximize product/promotional placements.
Understand customer dwell time
Insight into how customers interact with your venue
Higher the dwell time, the more likely a customer is to engage with a brand and make a purchase right? Using our analytics dashboard you can you can monitor dwell time, providing the insights you need to make informed decisions such as product placement and in-store adjustments.
Centralized dashboard
All data collected via guest wifi sits in an easy to view format
Purple boasts a centralized dashboard, where you can build detailed customer profiles, enabling you to understand your customers more and make more data-informed business decisions.
Understand campaign success rate
Measure the interaction rate of your SMS and email marketing campaigns
Understanding how effective your ongoing and previous campaigns have been is key to optimizing them in the future. SMS and email campaign interaction rates can be monitored using Purple’s centralized dashboard feature.
