Use Cases Measure business performance by venue Analytics enables a business to look at company level performance as well as individual venues, making it easy to quickly identify high and low performing venues. Business analytics Company level analytics provide a snapshot of your top-performing venues. Using our WiFi analytics software at a company level, you can take a look at how all your venues/stores are performing. With this information you can take a look at top-performing store/venue and begin to take a deeper look into why they are performing better than the others, possibly replicating practices from one venue to another, improving overall business efficiency. Measure footfall Get precision data on the number of people walking by and entering your venue WiFi analytics will help you collect data using insights into high footfall areas, allowing you to maximize product/promotional placements. Understand customer dwell time Insight into how customers interact with your venue Higher the dwell time, the more likely a customer is to engage with a brand and make a purchase right? Using our analytics dashboard you can you can monitor dwell time, providing the insights you need to make informed decisions such as product placement and in-store adjustments. Centralized dashboard All data collected via guest wifi sits in an easy to view format Purple boasts a centralized dashboard, where you can build detailed customer profiles, enabling you to understand your customers more and make more data-informed business decisions. Understand campaign success rate Measure the interaction rate of your SMS and email marketing campaigns Understanding how effective your ongoing and previous campaigns have been is key to optimizing them in the future. SMS and email campaign interaction rates can be monitored using Purple’s centralized dashboard feature. Fancy a demo? Fill out the form below and one of our product experts will be in touch. Notice: JavaScript is required for this content. What do our customers say? A large multichain hospitality business wanted to more efficient by reporting on the venue by venue activity more frequently, instead of waiting for monthly stake-holder meetings. Using business analytics to measure key insights into individual venue performance, the business was then able to understand and replicate the best-performing venues practices and procedures in an effort to increase revenue across those not performing to such a high standard, seeing an average 13% growth in quarter on quarter revenue growth across all venues. Learn more How else can you use Purple? Capture visitor data Improve operational efficiency Understand who your visitors are Relevant Solutions Bars, Restaurants & Coffee Shops Retail Hotels and Hospitality Healthcare
