Business analyticsCompany level analytics provide a snapshot of your top-performing venues.Using our WiFi analytics software at a company level, you can take a look at how all your venues/stores are performing. With this information you can take a look at top-performing store/venue and begin to take a deeper look into why they are performing better than the others, possibly replicating practices one venue to another, improving overall business efficiency. Measure footfallGet precision data on the number of people walking by and entering your venueWiFi analytics will help you collect data using insights into high footfall areas, allowing you to maximize product/promotional placements. Understand customer dwell timeInsight into how customers interact with your venueHigher the dwell time, the more likely a customer is to engage with a brand and make a purchase right? Using our analytics dashboard you can you can monitor dwell time, providing the insights you need to make informed decisions such as product placement and in-store adjustments. Centralized dashboardAll data collected via guest wifi sits in an easy to view formatPurple boasts a centralized dashboard, where you can build detailed customer profiles, enabling you to understand your customers more and make more data-informed business decisions. Understand campaign success rateMeasure the interaction rate of your SMS and email marketing campaignsUnderstanding how effective your ongoing and previous campaigns have been is key to optimizing them in the future. SMS and email campaign interaction rates can be monitored using Purple’s centralized dashboard feature. Book a DemoWhat do our customers say?A large multichain hospitality business wanted to more efficient by reporting on the venue by venue activity more frequently, instead of waiting for monthly stake-holder meetings.Using business analytics to measure key insights into individual venue performance, the business was then able to understand and replicate the best-performing venues practices and procedures in an effort to increase revenue across those not performing to such a high standard, seeing an average 13% growth in quarter on quarter revenue growth across all venues. Read MoreHow else can you use Purple? Capture customer data Improve operational efficiency Understand who your customers are Relevant Industries Bars, Restaurants & Coffee Shops Big Box Retail, Shopping Malls & Chain Stores Stadiums & Entertainment