Use Cases

Monetize your WiFi

Although WiFi alone increases sales within a venue by 9%, some businesses like to see a more direct return from their initial investment.

Redirect customers to your website

Increase website traffic from in-store visits

When connected, redirect customers to a page on your website about your current incentives. You could even redirect them straight to your loyalty sign up page or to download your app.

Advertise to your guests during the Captive Portal login process

Place ads in your access journey

Increase new product awareness

Feature youtube style video ads within your guest WiFi access journey that guests are required to watch for a custom number of seconds to drive awareness and uptake of new products, services, and offers.

Charge Guest WiFi users for different levels of data usage

Charge directly for WiFi access

Charge based on bandwidth usage

Offer 5, 10, 15 minutes of free WiFi, before redirecting customers to a purchase page. Completely customize your time limits and how much you wish to charge.

Send hyper-personalized email campaigns to visitors

Send personalized marketing communications

Deliver next level communications

Send personalized marketing messages in real-time to customers in your venue. Trigger messages based on specific customer demographics and behaviors.

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What do our customers say?

McDonald’s Belgium has used Purple’s custom splash pages to advertise a number of promotions and encourage app downloads.

“Advertising via Purple’s splash pages has contributed to a level of increased visibility across a number of different campaigns. Most significantly, we have seen a sharp increase in app downloads linked to specific campaigns, in which the campaign visibility was emphasized on the splash pages.”

“Not only does Purple provide a strong and consistent connection for our users, but it allows us to collect key customer data via a captive login portal which we are using to build better customer profiles and understand their needs. We can also re-target customers with ease through specific marketing campaigns tailored to their interests and buying requirements. We expect this personalized marketing will lead to an increase in conversions across campaigns.”

Ségolène de Chestret

Digital IT Specialist – McDonald’s Belgium

McDonald’s case study