Use Cases
Optimize your venue layout
It matters where products are placed, correct placement drives impulse buys and increases businesses’ overall revenue.
Optimize your space
See your most popular entry points, where visitors dwell and how they move through your venue
Use the data collected via Purple’s compatible hardware to optimize your venue layout. Drive impulse buys by placing products where your customers dwell and improve store window layouts at your most densely populated entry points to encourage passersby to enter and spend.
Accurate presence data you can rely on
Get insight into how your visitors move around your venue
Purple’s presence and location data give detailed insight into visitor footfall, pathways, dwell, and more. Depending on the accuracy of data required by the venue, Purple offers presence and location data via WiFi (up to 75% accuracy), 2D sensors (up to 85% accuracy), and 3D sensors (98% accuracy).
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