Use Cases
Optimize your venue layout
Location
Purple Location uses mobile ‘signals’ to understand how your visitors move around your venue.
Use our Geofencing technology to create zones in your venue for specific offers, such as a new clothing range or a food stall and understand traffic.
Data is then fed into the Purple analytics engine, where you can optimize your venue layout based on real-time information and what purchases customers are considering.
Presence
Real-time measurement of all devices in a venue
Purple Presence gives businesses a complete snapshot of all visitor devices that come into contact with the venue’s WiFi network.
Presence measures your venue’s bounce and conversion rates and with advanced reporting, allowing you to measure the busiest time of day and duration times. the insights produced enable businesses to make smarter decisions within their physical space.
