Use Cases

Reducing customer churn

Capturing customer data is crucial to reducing churn – it provides the perfect opportunity for businesses to get to know their customers, and to be able to contact them again in the future.


Create simple wifi access journeys

Collect customer data when they connect to WiFi

Captive portal login

Capture visitor data via a captive portal. This data can include name, date of birth, contact details, footfall, dwell, frequency of visits and more. Use this data to engage with customers in the future. Enable Facebook login to capture customers ‘likes’ and interests.

Build more detailed customer profiles

Understand your visitors

Build better visitor profiles

Capture important visitor data, such as interests, hobbies, social interests as well as the standard name, age, location, allowing you to build better customer profiles. Group your demographics and target them with personalized marketing campaigns.

Increase loyalty scheme participation

Reward visitor loyalty

Keep your business front of mind

Send your frequent visitors offers and discounts personalized to them that they can use in-store on their next visit. Set-up automatic communications that trigger when a loyal customer hasn’t returned in a specified number of days.

Reduce customer churn with website redirects

Encourage visitor loyalty

Prompt customer signups

Re-direct visitors to your latest loyalty schemes and incentivize them with the latest offers via a customized user access journey.

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What do our customers say?

Purple helps businesses collect more customer data. Over the course of 3 months, Sofology collected over 1,500+ customer records. Of those, 75% were not already known to the business.

“By matching the data collected from Purple WiFi with Exponea, we know that 75% of customers were not already known to Sofology, so we’re easily growing our database. We know these people have already visited one of our stores, which is a key indicator of the propensity to buy from us. By partnering with Purple WiFi, we can now make our existing media spend work harder with a very modest investment.”

Nicola Cottrell, Head of CRM – Sofology

Through the use of Purple, Sofology has significantly increased the number of potential customers in their database. This provides the perfect opportunity for the brand to re-engage customers; reducing churn and maximizing spend in the future.

Sofology case study

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