Make smarter business decisions with Micro and NPS surveys
Collect invaluable customer feedback to improve your business processes
From market research to customer satisfaction, surveys provide invaluable insights and data that your business can take action on. With Purple, you have a captive audience of customers that have visited your venue. This presents an opportunity for you to send micro surveys as part of the onboarding processes, or Net Promoter Score (NPS) surveys after customers have exited your venue.
For micro surveys, Purple’s easy to use builder allows you to add up to four questions and a mix of multiple choice, star ratings, and free text to tailor each survey for personalized feedback. For flexibility, the micro surveys can be optional to complete or mandatory for users to access WiFi. Responses are aggregated into reports providing clear, actionable data which can then be exported to a CSV file.
The NPS is an index ranging from -100 to 100 that measures the willingness of customers to recommend your venue to others post visit. NPS surveys are used as a proxy for gauging your customer’s overall satisfaction and loyalty to your brand.