Moving Venues

Improving public transport with location based services and WiFi analytics

An onboard solution

Optimising routes, understanding behaviors and improving journeys


Buses, trains, trams and even taxis can offer guest WiFi and take advantage of Purples cloud platform to provide WiFi analytics. Couple this with the appropriate amount of sensors on the vehicle and you open up a wealth of real-time floorplan analytics.Imagine analyzing historic journeys to understand route behavior patterns and allocating additional vehicles. How about heat mapping to determine which carriages are empty, viewing availability on upper or lower decks and updating digital signage to direct customers.

With smartphones now the most common starting place for online activities, WiFi is something that customers look for as part of an essential service. Customers expect easy access to wi-fi on public transport and see it as an important part of their daily commute, helping them to communicate and keep informed. With our social login feature, returning customers login automatically and seamlessly, improving their journey experience.


An onboard solution

Optimising routes, understanding behaviors and improving journeys


WiFi can be offered for free or using our tiered bandwidth feature you have the option to provide provide free usage for a set period of time before entering a billing period or limiting the speed or capacity on the WiFI.

Using our WiFi analytic software you can understand your customers key demographic data such as their age, gender and preferred language allowing you to tailor their journey experience. Produce timetables, literature and promotions in the customer’s native language.

Send emails, SMS and coupons in real-time to visitors who are using your service. Create highly targeted messages and engage with your consumers based on behavior and demographics. The result? Incredibly bespoke marketing campaigns.

We transform thousands of WiFi networks across the world
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A few benefits of LBS on public transport


Understand who uses your moving venue

View historical route data and improve journeys

Track the profitability of each way points (i.e. bus stops)

Visibility of all your travel routes in real time

Seamless, easy access WiFi through social logins

Happier customers with improved WiFi experience