Net Promoter Score (NPS®) Surveys

Distribute automated NPS surveys to gauge customer satisfaction

A benchmark for your business

Collect valuable feedback from visitors to help make improvements and track retention


Here at Purple we understand that customers expect an efficient, friendly and delightful experience at every touch point, which is why we’ve developed our Net Promoter Score feature. This enhanced tool allows you to distribute automated NPS surveys to customers who have visited your business within the last 24 hours to gauge how they feel about your business.The Net Promoter Score has become a highly popular loyalty metric for companies to use to measure customer feedback and benchmark their business against competitors. With NPS, customers are asked on a scale of 0-10 how likely they are to recommend your product or services to others.

With Purple, NPS surveys can be created with ease at customer level, group level or venue level and can be designed to suit your exact requirements, including adding your own company logo and design to the NPS survey email and choosing what your follow-up questions may be.

How does it work?
What actually is NPS and how does it work?

The Net Promoter Score is an index ranging from -100 to 100 that measures the willingness of customers
to recommend a company’s products or services to others. It is used as a proxy for gauging the customer’s overall satisfaction
with a company’s product or service and the customer’s loyalty to the brand.

NPS consists of two questions that are open ended but designed to increase response rates. As the questions are open ended, the
feedback is not skewed by having too large a question set.
The first question would be:

On a score of 1-10, where 10 is most favourable, how likely are you to recommend [name] to a friend or colleague?

Responses to this question are grouped into three categories:

0 to 6 are classed as Detractors. These customers are unhappy and will most likely say negative things about your brand.

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Benefits of NPS
A few of the benefits of Purple’s NPS Surveys


Collect more valuable feedback from your customers

Eliminate complex, unengaging surveys by using NPS

Make your customers feel valued by asking their opinion

Automation makes sending NPS surveys effortless

Learn what improvements can be made to your services

Understand your target market and ensure you have the right market fit