Guests expect a quick and simple process when they log in to your WiFI network. Nobody wants to complete lengthy sign up forms or go through multiple pages to get online.
Purples’ social WiFi feature allows customers to access your network by their preferred social media profile at the press of a button.
The login page encourages users to connect with your brand socially, immediately boosting your social media presence. All done in a secure and legally compliant way.
What’s more, once connected; your business leverages rich, accurate data so you can understand who your guests really are and drive meaningful marketing campaigns.
Facebook, you’ll unleash all the demographic information on their public profile such as gender, age and current city. You’ll also have visibility on the first and the last time they visited the venue.With our innovative, built in marketing tools you’ll be able to use this
valuable information to send beautifully designed eShots and SMS that are highly targeted and relevant.
A great example of social WiFi providing an instant boost to a customer’s business is explored in our case study for Llechwedd Slate Caverns, a popular tourist attraction in Snowdonia, Wales.
Since installing social WiFi at the caverns, the marketing team has reported the following results on social media:
- A 500% increase in Facebook page likes
- Average number of views for each Facebook post has increased by 200%, from 400 to over 1,200
- Viral impressions, linked to posts, likes, sharing and comments, have now exceeded 175,000
- A substantial increase in follower numbers on both Twitter and Instagram