An insight into Purple Free from John Oliver, our Chief Product Officer

An insight into Purple Free from John Oliver
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After much anticipation, we are delighted to unveil our brand new free license product, which will help us turn even more of the world Purple. Purple Free is a cutting-edge product with market leading capabilities, without any of the fees charged by leading Utility WiFi providers.

As of Monday 3rd of April, our free product is available to brands in any sector, in venues of any size, located anywhere around the world. Many people have asked me why we’ve launched a free version of our WiFi and analytics solution and the answer is simple; Purple was the first mover in the market, we’re always looking at ways to redefine the marketplace and expand the Purple footprint, so what better way to disrupt the market than launch a completely free of charge product that is considerably better than many existing paid for services.

We believe it’s unfair for customers to be charged unnecessary fees for WiFi services with very limited capabilities, so we came up with Purple Free. Our free product doesn’t just provide businesses and venues with a simple WiFi solution, it offers the first steps in transforming the way you build relationships with your customers and interact with them.

For those who don’t know much about Purple, we specialise in delivering a WiFi and analytics solution that delivers safe, secure and fast customer WiFi whilst providing brands with market leading analytics and marketing tools.

Our free product gives customers a commitment free way to sample some of the benefits of Purple’s enterprise platform, including venue and user management, social login, customizable and brandable splash pages, on-boarding journeys with support for over 25 languages, bandwidth management and monetization and a detailed analytics dashboard, to name just a few amazing features.

This launch is just one of many exciting product updates and announcements that will be unveiled throughout the year, and I can’t wait to see the impact that these will have on our competitors and the market as a whole.

Purple already works with global brands such includes Legoland, Pizza Express, British Land, TUI and Outback Steak Houses, and Purple Free now allows venues to sample, free of charge, some of the industry leading features that these brands are using everyday.

Purple is ISO27001 certified, and all data captured is stored and processed in compliance with the Data Protection Act 1998.

For more information take a look at our official Purple Free press release or visit our licenses page to see the complete feature set of Purple Free and Purple Enhanced.

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