Turn terminal WiFi into non-aeronautical revenue and passenger insight

Paid WiFi tiers, a branded sign-in that promotes your parking, lounges and concessions, surveys passengers actually answer, and secure networks for staff and airside devices. One platform, on the access points already in your terminals.

• Free and paid WiFi tiers
• Passenger micro-surveys
• Passpoint and OpenRoaming
• xPSK for airside devices

A typical terminal today

• Free WiFi that costs money to run and earns nothing back
• Passenger feedback gathered by staff with clipboards, a few hundred answers at a time
• Frequent flyers clicking through the same sign-in page on every trip
• Concession tills, kiosks and staff devices sharing one long-lived key

With Purple

• A free tier for everyone and a paid tier for passengers who want more, as AGS Airports and Manchester Airport Group run
• One optional question at sign-in, answered by tens of thousands of passengers in a weekend
• Passpoint profiles that connect returning passengers automatically and encrypted from the first packet
• Every device its own key and VLAN, and staff signing in with their own account

Make the WiFi a revenue line, not a cost line

Offer every passenger a free session and sell a faster, longer pass to those who want it. AGS Airports runs a free one-hour plan and a £2 day pass across Aberdeen, Glasgow and Southampton, and has generated an additional £284,388 in revenue with Purple. Manchester Airport Group took £149k in paid WiFi revenue across its three airports in 2025 from 83k transactions.

• Free and paid tiers with their own speed and time limits
• Promote parking, lounges and priority security on the sign-in page. Manchester Airport drew 47,138 clicks from April to December 2025
• Email addresses checked in real time, so AGS Airports’ 38% opt-in rate feeds clean records to marketing
• Consented passenger records sent to your CRM through 400+ data connectors

Manchester Airport Group’s paid WiFi was named Stansted’s Most Improved Service, after a sign-in rebuild that removed the password field and simplified the payment screens.

Ask a terminal full of passengers, and get answers by Monday

Mystery shoppers and clipboard surveys reach a few hundred passengers. A single optional question at WiFi sign-in reaches everyone who connects. Manchester Airport Group gathered 87,514 responses across its three airports over one Easter weekend, a 74% response rate, and learned that one in three passengers did not know its priority security service existed, or how to buy it.

• Show a survey only at chosen terminals, in departures or arrivals, between set dates
• Brussels South Charleroi Airport collected 89,845 answers on new routes, an 86% response rate, to take to its airlines
• Questions shown in English, French or Dutch automatically, as Charleroi does
• Rerun a question after a change to measure it. Stansted saw a 10% fall in passengers waiting over 15 minutes for bags after new arrivals signage

Connected on arrival, every trip

Business travellers and regular passengers should not meet a sign-in page each time they fly. Passpoint stores a profile on the phone, so it joins your network automatically and encrypted from association. Through OpenRoaming the same profile works at more than 5 million hotspots worldwide.

• No captive portal for returning passengers, and the sign-in page stays for everyone else
• Profiles are bound to identity, so they keep working through iOS 18 MAC address rotation
• Traffic encrypted from association, unlike an open terminal network
• Runs on Passpoint-capable access points from Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist and Extreme

Staff, concessions and devices, each on its own network

A terminal runs on thousands of devices that cannot type a password: concession tills, check-in kiosks, flight information displays, cameras and sensors. xPSK gives each one its own key and VLAN. Staff sign in with their own Microsoft Entra ID, Okta or Google Workspace account, and lose access the moment they leave.

• Each concession or tenant on its own key and VLAN, apart from passengers and airport systems
• Revoke one device’s key without re-keying the rest
• Staff, contractors and ground handlers placed on the right VLAN by directory group
• Works under your vendor’s name: iPSK on Cisco, DPSK on Ruckus, MPSK on HPE Aruba and Juniper Mist, PPSK on Extreme and UniFi

Purple Shield DNS filtering blocks 1.6 million requests a month on Manchester Airport Group’s guest networks, including malware and harmful content.

Results from airports already live

Regional airports and multi-airport groups use Purple to earn from their WiFi and to hear from passengers at a scale no survey team could reach.

Figures from Purple customer results: AGS Airports, Manchester Airport Group and Brussels South Charleroi Airport.

Free brochure

Take this page into your next budget meeting

Everything on this page as an eight-page PDF brochure, ready to share with the people who sign off your network spend.

See your terminal on one WiFi platform

Tell us about your airport and we will show you how paid WiFi, passenger surveys, Passpoint and airside networks would work on your hardware.

• Works with Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet
• Live at Manchester Airport Group, AGS Airports and Brussels South Charleroi Airport
• ISO 27001 certified, UK GDPR compliant, RADIUS regions in the UK, EU and US