Purple Connects Shoppers and Sustainability in Major UK Retail Partnership

Purple partnership with UK retailer for guest WiFi.
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Leading High-Street Retailer Chooses Purple’s Sustainable Guest Wi-Fi for Over 60 Stores in Collaboration with Redcentric

Purple, a global leader in guest Wi-Fi solutions, today announced a landmark partnership with a prominent UK high-street retailer and leading connectivity provider Redcentric, bringing secure, seamless, and sustainable connectivity to over 60 stores nationwide. This collaborative effort marks a shared commitment to environmental responsibility and ethical business practices, aligning Purple’s cutting-edge technology with the retailer’s dedication to a greener future, all powered by Redcentric’s extensive infrastructure and expertise.

Driving Sustainability Through Digital Customer Engagement

The retailer’s focus on sustainability played a key role in their decision to partner with Purple and Redcentric. Seeking a reliable and scalable guest Wi-Fi network, particularly in areas with limited mobile connectivity, they were drawn to Purple’s seamless captive portal solution and Redcentric’s robust network. By minimizing paper usage through digital customer interactions, the retailer aims to reduce its environmental footprint while enhancing the customer experience. Purple’s secure and branded Wi-Fi platform, powered by Redcentric’s infrastructure, plays a crucial role in this initiative, offering customers consistent and reliable internet access for any inquiries or interactions.

Shared Values, Shared Success

This collaboration emerged from a rigorous Request for Proposal (RFP) process, where the retailer sought partners who embraced social responsibility and environmental sustainability. Purple, a company dedicated to ethical business practices and currently pursuing B Corporation certification, stood out as the ideal choice. Similarly, Redcentric’s commitment to environmental stewardship and community engagement resonated deeply with the retailer’s values. This shared dedication to making a positive impact was a major factor in the partnership’s formation, demonstrating all three companies’ commitment to building a better future.

“We are thrilled to partner with such a forward-thinking and sustainable company,” said Shaun Bossons, CRO of Purple. “This collaboration not only underscores our commitment to delivering best-in-class guest Wi-Fi solutions but also demonstrates our unwavering support for businesses that share our values of making business a force for good.”

Boosting Loyalty and Engagement with Seamless Wi-Fi Integration

The partnership extends beyond sustainability, with the retailer leveraging Purple’s platform and Redcentric’s connectivity to drive sign-ups for their loyalty program by seamlessly integrating program promotion throughout the Wi-Fi access journey. Further to this, they aim to increase the number of marketing opted-in customer profiles within their Customer Relationship Management (CRM) database, allowing for targeted marketing efforts while respecting customer preferences.

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