Purple Recognized as a Visionary in Gartner® Magic Quadrant™ for Indoor Location Services

2024 Gartner MQ
Posted on

Company achieves recognition for the third consecutive year

Purple, the intelligent spaces company, today announced its recognition as a Visionary in the 2024 Gartner® Magic Quadrant™ for Indoor Location Services. This marks the third consecutive year that Purple has received recognition in the Gartner Magic Quadrant™, solidifying its position within the indoor location services market. The Gartner® evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute.

Purple’s inclusion highlights the company’s commitment to innovation and delivering intelligent solutions that transform how businesses understand and engage with their physical venues. The company’s comprehensive platform empowers organizations across various industries to leverage location-based data for enhanced customer experiences, operational efficiency, and strategic decision-making.

“We’re honored to be positioned as a Visionary in the 2024 Gartner® Magic Quadrant™ for Indoor Location Services and being recognized for the third straight year,” said Gavin Wheeldon, CEO of Purple. “We believe this recognition underscores our ability to empower businesses with cutting-edge location-based technologies. Our goal is to help organizations unlock the full potential of their physical spaces through data-driven insights.”

Purple’s platform delivers:

Asset Tracking and Management: Track the location and utilization of high-value assets in real-time, optimizing equipment deployment, reducing losses, and improving inventory management.

Interactive Digital Wayfinding: Empower visitors with real-time navigation assistance, guiding them to points of interest, amenities, or specific destinations within complex venues.

Seamless Guest WiFi Experience: Provide frictionless WiFi access to visitors, capturing valuable demographic data and contact information for insights and engagement.

“Purple’s continued recognition demonstrates our unwavering focus on delivering innovative and impactful indoor location solutions,” added Wheeldon. “We’re committed to pushing the boundaries of intelligent spaces technology and helping businesses thrive in an increasingly data-driven world.

About Purple

Purple is an intelligent spaces company that provides businesses with actionable insights and marketing tools for the real world. Utilizing Wi-Fi technology, Purple offers a unique platform that supports businesses in various sectors, including retail, hospitality, and healthcare, to understand and engage with customers in physical spaces.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

© 2024 Purple. All Rights Reserved.