Purple, a global leader in Indoor Location Services, is delighted to announce the appointment of Keith Marcum as Account Executive, focusing on healthcare accounts in North America. With an extensive background in digital technology and a proven track record in the healthcare industry, Keith brings valuable expertise and a client-centered perspective to Purple.
Keith is a graduate of James Madison University in Virginia, holding a Bachelor of Sciences (B.S.) degree in Media Arts. He furthered his education at the graduate NEOMFA program in Northeast Ohio. With a diverse career spanning various roles, Keith has previously served as a digital marketing specialist at VCU Health, where he played a pivotal role in the implementation, launch, growth, and backend management of the health system’s web and mobile wayfinding applications.
Keith’s decision to join Purple is rooted in Purple’s commitment to helping healthcare systems improve patient care through software innovation. Having collaborated with Purple team members in the past, Keith has witnessed the dedication and teamwork that defines the company culture.
“I’m excited to join Purple, a company that values its people and is dedicated to advancing technology in healthcare,” commented Keith. “I’ve seen firsthand how Purplytes work seamlessly as a team, and I look forward to contributing my client-side perspective to enhance our collective knowledge and better serve our customers.”
In his new role as Account Executive, Keith aims to leverage his extensive experience in patient and staff navigation for U.S. hospitals to contribute to Purple’s mission of improving customer experiences and economic value for clients worldwide. Purple’s suite of services, including Guest WiFi, Digital Wayfinding, and Asset Tracking solutions, is positioned as essential for those managing large indoor spaces.
“We are thrilled to welcome Keith to the Purple family,” said Shaun Bossons, CRO at Purple. “His wealth of experience and understanding of healthcare environments will undoubtedly strengthen our position as a leader in the Indoor Location Service market. We look forward to the valuable contributions he will make to both our customers and our business in the years to come.”