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WiFi for hotels and hotel groups

Turn every guest who connects into a guest you know

Guest WiFi that recognises returning guests and fills your CRM with consented data, paid WiFi that earns its keep, a private key for every room and device, and staff sign-in that survives high turnover. One platform, on the access points you already own.

  • Returning guests recognised across your hotels
  • Paid WiFi plans with Apple Pay
  • xPSK for rooms, TVs and back of house
  • Staff sign-in with Entra ID, Okta or Google
Guests checking in at a calm, bright hotel reception while one connects a phone
Welcome back, SarahThird stay this year, opted in to offers
Premium WiFi purchasedPaid with Apple Pay, three devices
Runs on the access points your hotels already ownCisco MerakiHPE ArubaRuckusJuniper MistUbiquiti UniFiCambiumExtremeFortinet
The gap

Your guests connect every night. Most hotels learn nothing from it.

Most hotels still run basic click-to-connect WiFi: no data captured, no guest recognised, no link to the CRM and no commercial return from the network. That gap shows up in four places.

A typical hotel today

  • A room-number login that tells marketing nothing about who stayed
  • WiFi that costs money to run and earns none back
  • Room TVs, EPOS tills and guest phones sharing one flat network
  • A staff password on the back-office wall that agency staff still know months later

With Purple

  • A branded sign-in that recognises returning guests and sends consented data to your CRM
  • Free and premium plans priced by speed, time and devices, so the network earns money back
  • Every room and device gets its own key and VLAN, kept apart from guests
  • Staff sign in with their own account, and access ends when they leave
One platform, four networks

Everyone and everything in the hotel, each on the right network

Guests, paying guests, rooms and devices, and the team that runs the building. Four networks that usually mean four suppliers, run from one dashboard across every property.

Guest recognition and data

Recognise the guest who stayed last month, at any of your hotels

Connecting to the WiFi is often the first thing a guest does in the room. Purple turns that moment into first-party data: a branded sign-in, a clear opt-in and a profile that builds stay by stay. When The K Club moved to Unified Accounts, its marketing opt-in rate rose from 42% to 81% in the first week.

  • Unified Accounts recognise returning guests across every property in your group
  • Email verification blocks fake and disposable addresses before they reach your database
  • Consented data flows to HubSpot, Braze, Airship, Iterable, Bloomreach or SevenRooms, plus 400+ more connectors
  • In-stay surveys capture sentiment while the guest is still in the building, not after checkout

Sweetgreen raised its opt-in rate from 61% to 81% after switching to Unified Accounts.

Explore first-party guest data
A hotel guest relaxing in a lounge chair and connecting to the hotel WiFi on a phoneGuest data
Rooms and devices

A private key for every room, TV and till

Hotels run more connected kit than most offices: smart TVs, speakers, EPOS in the bar and restaurant, reception printers, cameras and door controllers. None of it can sign in with a username. xPSK gives each device, or each room, its own key and its own VLAN, so a leaked key affects one device rather than the whole building.

  • Each room gets its own Private Area Network, so a guest's phone finds their TV and nobody else's
  • EPOS kept off the guest network on its own VLAN, which supports your PCI DSS scope
  • Works under your vendor's name: iPSK on Cisco, DPSK on Ruckus, MPSK on HPE Aruba and Juniper Mist, PPSK on Extreme and UniFi
  • No per-device licence and no cap on devices per key, and keys revoke one at a time
Explore xPSK
A hotel room with a wall-mounted smart TV, a speaker and a guest casting from a phonexPSK
Staff WiFi

Staff WiFi that keeps up with hotel turnover

Housekeeping, front desk, F&B, maintenance and agency teams change every season. Purple connects each person with the account they already use, synced from Microsoft Entra ID, Okta, Google Workspace or JumpCloud over SCIM. Joiners get access on day one, movers change role automatically and leavers are cut off when their account is disabled.

  • No shared staff password to change every time someone leaves
  • Personal phones onboarded in about 60 seconds with the Purple app
  • Time-limited keys for agency and contractor staff, with no MDM needed
  • Every session logged against a named person, device, time and location
Explore staff WiFi
A housekeeper and a duty manager checking a tablet together in a hotel corridorStaff WiFi
Before and after

What hotel WiFi usually looks like, and what it looks like with Purple

The same access points, the same guests and the same team. A different return from the network.

What you need
A typical hotel today
With Purple
Guest sign-in
Room number and surname, or one shared password
A branded sign-in that recognises returning guests
Guest data
Nothing reaches the CRM
Verified, consented profiles sent to your CRM and martech
Revenue
WiFi is a cost line
Paid WiFi plans with Apple Pay, reported per hotel
Rooms and devices
TVs, tills and guest phones on one flat network
A private key and VLAN for each room and device
Staff access
A shared password that outlives every leaver
Synced from Entra ID, Okta or Google Workspace over SCIM
Hardware
Different kit and a different setup at every property
Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi and more
A hotel general manager and marketing lead reviewing a guest dashboard in a quiet lounge
Proof from hospitality

Results from hotels and hospitality operators on Purple

The K Club nearly doubled its marketing opt-in rate in the first week of Unified Accounts. Across hospitality, Pizza Express, Stonegate and McDonald's Belgium use the same platform to build guest data at scale and keep WiFi off the IT team's to-do list.

81%
marketing opt-in at The K Club, up from 42%
9m
WiFi sessions across 470+ Pizza Express restaurants
77%
survey response rate at Stonegate, 32k responses in one month
90%
fewer WiFi-related on-site IT visits at McDonald's Belgium

Figures from Purple customer results: The K Club, Pizza Express, Stonegate and McDonald's Belgium.

Cover of the Purple Hotels WiFi brochure

Free brochure

Take this page into your next budget meeting

Everything on this page as an eight-page PDF brochure, ready to share with the people who sign off your network spend.

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How it works

Live across your hotels without new hardware

  1. 1

    Point your access points at Purple

    We configure the guest, paid, device and staff networks on the access points you already own.

  2. 2

    Connect your CRM and directory

    Guest data flows to your CRM and martech. Staff accounts sync from Entra ID, Okta or Google Workspace.

  3. 3

    Roll out hotel by hotel

    Start with one property or a pilot group with our onboarding team, then switch on the rest of the estate.

Talk to our hospitality team

See what your WiFi could earn

Tell us about your hotels and we will show you how guest data, paid WiFi, room devices and staff access would work on your hardware.

  • Works with Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet
  • Guest data to HubSpot, Braze, Airship, Iterable, Bloomreach and SevenRooms
  • ISO 27001 certified, GDPR and CCPA compliant, zero data breaches since 2012

Book a hotel demo

A 30-minute call with someone who knows hotel networks.

Hotel WiFi questions, answered

What marketing, revenue and IT teams at hotel groups ask us most

Do we need to replace our access points?

No. Purple runs on the access points you already own, including Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet. There is no on-premise server to install, and different properties can run different hardware.

How do you recognise a returning guest?

Unified Accounts give each guest one login that works across every hotel in your group. When they connect again, Purple recognises them and adds the visit to their profile, so marketing sees repeat stays rather than one-off sessions.

How does paid WiFi work?

You keep a free plan and add premium plans priced by speed, duration or number of devices. Guests pay with Apple Pay on the sign-in page, and vouchers can be issued over the API for guests who buy ahead of their stay. Revenue and conversion are reported per hotel in Purple Analytics.

Is the guest data GDPR compliant?

Yes. Every sign-in captures explicit consent with a full audit trail, and email verification removes fake addresses before they reach your database. Purple is GDPR and CCPA compliant and ISO 27001 certified.

Can guests cast to the TV in their room?

Yes. With xPSK each room can have its own key and Private Area Network, so a guest's phone sees the TV and speaker in their room and nothing in anyone else's. Each key can be revoked on its own.

What happens when a member of staff leaves?

When their account is disabled in Entra ID, Okta or Google Workspace, SCIM revokes their WiFi access automatically. Agency and contractor staff can be given time-limited keys that expire on their last shift.

Where is our data held?

Purple has RADIUS regions in the UK, EU and US, is ISO 27001 certified and GDPR compliant, and has had zero data breaches since 2012.

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See WiFi for marketing teams →

Related pillar guides

The topical pillars most relevant to Hotels. Each guide is the canonical hub for that area of the platform.

Further reading for Hotels

Technical guides, articles and customer stories for teams running WiFi in this sector.

Other verticals running on the same Purple platform.

Speak to an expert

Tell us about your venues and we'll show you how Purple fits.