Elevate Fan Engagement & Increase Lifetime Value
With a significant percentage of NBA fans buying tickets on the secondary market, teams often find themselves in the dark about their fans. That's where Purple steps in, transforming ordinary guest WiFi into an invaluable tool for data collection, analytics, and personalized marketing
Your exclusive free trial to use at any event of your choice
Introducing GamePass
What is it?
At Purple, we believe in tangible results. That's why we offer a unique opportunity: a live demonstration during any event or pre-season game. See how Purple can light up your arena, making an immediate impact on fan engagement and revenue generation.
Define & review success
We'll work with you to define the objectives of your GamePass test event and review these post event to ensure that you are extracting maximum value
Build digital profiles
The information your visitors have shared with you goes into their digital profile
Overlay with your existing hardware
Our cloud-based software overlays your existing WiFi infrastructure, so no extra hardware is needed. We can deploy within hours.
Get fans online
Show visitors fully branded splash pages with multiple login methods and collect real-time visitor data and get users online using our captive portal
Put your insights to work
Use the insights that you have collected to increase fan engagement and their lifetime value
Want to see what Purple can do for you?
Let us know which game or event that you would like to activate your Purple GamePass for and we'll be in touch shortly to discuss with you in more detail.
Fan-Centric Data Collection
Up to 40% of fans in the arena are missed from ticket still data as many large parties tend to scan multiple digital tickets on a single fan’s phone or tickets are purchased on the secondary market. Purple helps you capture data on every fan entering your arena and build right digital profiles.
Data-Driven Insights
With the ability to delve deep into your fanbase's preferences, behaviors, and engagement patterns, you can make more informed and strategic decisions that resonate with your audience.
Personalized Fan Engagement
Elevate your fan engagement strategy to unprecedented levels by embracing the power of personalized interactions and tailored marketing approaches.
Increased lifetime value
The heart of any successful NBA team lies in its fans, and by creating connections that truly resonate, you can forge lasting loyalty while significantly increasing the lifetime value of your supporters. Through the strategic use of fan behavior data and data-driven promotions, you can offer exclusive experiences and rewards that make every moment with your team unforgettable.
Ready to Elevate Your Fan Engagement?
Are you ready to take your fan engagement strategy to the next level? Let's discuss how Purple can customize its solution to fit your unique needs. Schedule a conversation with us in the next couple of weeks, and together, we can redefine the fan experience and drive your team's success.