Guest, Staff & Multi-Tenant WiFi
that pays for itself.

Purple is a WiFi platform for venues, with three products on one platform: guest WiFi that captures consented first-party data, staff WiFi that onboards employee devices with certificate-based authentication, and multi-tenant WiFi that gives every resident a private network. It layers on the access points you already run and is live across 80,000+ venues worldwide.

Purple runs as a cloud overlay on the access points you already own, so there is no rip and replace. Supported vendors include Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet. Compatibility comes from the RADIUS, change-of-authorisation and walled-garden support in your controller.

Guest WiFi onboards visitors through a branded splash page and captures consented first-party data. Staff WiFi onboards employee devices with certificate-based 802.1X authentication, so there is no shared passphrase to rotate. Multi-tenant WiFi gives each resident a private network across every device they own, including browserless devices such as consoles and TVs.

You do. Guests consent on the splash page before any marketing opt-in is recorded, and the records sync to your CRM or marketing platform through Purple integrations. Pizza Express has built 2.5 million consented guest records across 8 million restaurant visits on this model.

Purple is certified to ISO 27001, is a B Corp, and runs a cloud RADIUS with multi-region failover behind a 99.9% uptime SLA. Staff onboarding uses managed EAP-TLS certificates rather than a shared passphrase, every authentication is logged with user, device, time and location, and guest traffic can be segmented onto its own VLAN.

Yes. Purple operates the cloud RADIUS that replaces FreeRADIUS or Windows NPS, so there are no on-premise authentication servers to patch or fail over. You point the controller at Purple and drive VLAN and access policy from your existing identity provider.

Purple reports footfall, dwell time, visit frequency and movement between zones from the WiFi network itself, with no app install required. Those figures sit alongside the consented guest records, so a campaign can be measured against actual return visits rather than sends and opens.

Hospitality, retail, stadiums, healthcare, transport hubs, local government, student accommodation and multi-tenant residential buildings, across 80,000+ venues worldwide. Named deployments with published case studies include Greene King, Pizza Express, Michael Kors and the Formula 1 Mexico City Grand Prix.