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WiFi for marketing and CRM teams

Every guest who connects becomes a customer you can reach

Guest WiFi turns footfall into first-party data: verified email, declared consent and a visit history, pushed straight into HubSpot, Salesforce, Klaviyo or Dynamics 365. Harrods turned 600,000 logins into a 57x return. PizzaExpress put 3.7 million guests into its CRM in two years.

  • Opt-in rates up to 50% higher than other channels
  • £0.28 / $0.35 average cost per lead
  • 400+ CRM and marketing connectors
  • GDPR and CCPA consent built in
A marketing team reviewing a guest WiFi dashboard of new contacts and campaign results in a bright office
New contact: verifiedOpted in, synced to your CRM
Return visit detectedWelcome-back offer sent
Pushes data straight into the tools you already useHubSpotSalesforceMailchimpMicrosoft Dynamics 365Klaviyo400+ more in the connectors library

Trusted by marketing teams at

The gap

Thousands of people walk through your venues every week. Your CRM has met almost none of them.

Paid social gets dearer every quarter, third-party cookies are going, and the loyalty app only reaches the people who already downloaded it. Meanwhile most of your real customers are standing in your venue right now, phone in hand, looking for the WiFi. That gap usually shows up in four places.

A typical marketing team today

  • Footfall you can count but cannot contact
  • Leads bought from paid channels at rising cost, with no proof they ever visited
  • A loyalty database that only grows when someone downloads the app
  • Consent records scattered across forms, with legal asking where each one came from

With Purple

  • Every guest who connects can opt in, with name, verified email and visit history
  • An average cost per lead of £0.28, from people who were physically in your venue
  • Loyalty sign-up on the WiFi welcome page, with no download needed
  • Conscious-choice opt-ins recorded with time, venue and policy version for GDPR and CCPA
One platform, four ways it pays

Capture, connect, engage, measure

Four jobs that normally mean four vendors, run from one dashboard by the marketing team you already have, with nothing for IT to deploy.

Capture

A sign-in page that doubles as your best lead form

Guests connect through a branded welcome page in your colours, in under ten seconds. They sign in with email, phone, Facebook, Google, Apple or a loyalty number, consent is a conscious choice rather than a pre-ticked box, and every email address is verified before it reaches your CRM.

  • Opt-in rates up to 50% higher than other channels
  • Email verification lifts database accuracy by 83%
  • Eight sign-in methods, from one-tap social login to SMS, so nobody bounces off a long form
  • Demographics, device and visit frequency captured without a single extra question
Explore first-party data
A shopper signing in to guest WiFi on a branded welcome page in a department storeCapture
Connect

In your CRM before they have left the building

Purple pushes every opted-in record to the tools your team already lives in, with 400+ connectors covering CRM, marketing automation, loyalty and analytics. No CSV exports, no nightly batch, no IT ticket.

  • Native connectors for HubSpot, Salesforce, Mailchimp, Microsoft Dynamics 365 and Klaviyo
  • Loyalty-scheme connectors, so a WiFi login can enrol a member or add points
  • Webhooks and an open API for anything else
  • Field mapping, consent flags and venue tags carried with every record
Browse the connectors library
A CRM manager watching new WiFi contacts arrive in a sales pipeline on a large monitorConnect
Engage

Messages triggered by a visit, not a guess

A guest connecting is the strongest signal you have that they are interested right now. Purple triggers welcome, welcome-back, birthday and win-back messages by email or SMS, segmented by venue, visit count and dwell time, and routes the result into your CRM and loyalty platform.

  • Michael Kors ran a birthday campaign through Purple that returned 649% ROI
  • Under Armour took 3 million rewards sign-ups through in-store guest WiFi, three times its goal
  • Segment by venue, visit frequency, dwell time and last visit
  • Send from Purple, or trigger the journey in your own marketing automation
See the Engage plan
A café guest receiving a welcome-back offer on their phone as they connect to the WiFiEngage
Measure

Proof your board can repeat

Every login is a visit with a time, a venue and a dwell time, and every campaign can be tied to the return visits it produced. Purple's analytics and surveys give you footfall, repeat rates and real customer feedback from the people who were actually there.

  • Manchester Airports Group collected 87,514 passenger survey responses in four days
  • Surveys convert at 91% on the WiFi welcome page, at an average £0.76 per response
  • Footfall, dwell time and return-visit reports by venue, day and segment
  • Harrods: 600,000 logins turned into a 57x return on investment
Explore WiFi analytics
A marketing director presenting footfall and campaign return charts from guest WiFi to colleagues in a meeting roomMeasure
The channel you already own

What it takes to reach new customers elsewhere, and what it takes on your WiFi

Everything your team does to find, verify and reach new customers, done at the door instead.

What you need
Other channels
With Purple
Finding new contacts
Paid social and search at a rising cost per lead, with no proof of a visit
Every guest who connects, at £0.28 average cost per lead
Verified email
Bought lists and typo-filled forms
Every address verified, lifting accuracy by 83%
Consent
Forms and pop-ups with consent recorded in six places
Conscious-choice opt-in logged with time, venue and policy version
Getting data into the CRM
CSV exports and an IT ticket
400+ connectors syncing in real time
Knowing who came back
Loyalty app downloads and guesswork
Return visits and dwell time for every opted-in guest
Proving ROI
Last-click attribution that never saw the visit
Campaigns tied to the return visits they produced
A busy restaurant at lunchtime, with guests connecting to the WiFi on their phones
Marketing results from guest WiFi

The brands that turned logins into revenue

PizzaExpress captured 3.7 million unique guests into its CRM in two years. Harrods turned 600,000 logins into a 57x return. Under Armour signed up 3 million rewards members in store. All of it from the WiFi their customers were going to use anyway.

57x
return on investment at Harrods, from 600,000 logins
3.7m
unique guests into the PizzaExpress CRM in two years
3m
rewards sign-ups through in-store WiFi at Under Armour
649%
ROI on a Michael Kors birthday campaign

Figures from the Harrods, PizzaExpress, Under Armour and Michael Kors case studies.

Cover of the Purple WiFi for marketing teams WiFi brochure

Free brochure

Take this page into your next budget meeting

Everything on this page as an eight-page PDF brochure, ready to share with the people who sign off your network spend.

Get the brochure

Your name and email is all we need. The download appears straight away.

Purple Engage

All-in-one marketing for physical spaces

Purple Engage joins your guests' WiFi sign-ins, till sales and bookings into one record, prepares campaigns for you to approve and, where a holdout is set, measures them against guests held back on purpose. It works with Purple WiFi or without it.

See how Purple Engage works

How it works

Live in days, with nothing for IT to deploy

  1. 1

    Design your welcome page

    Our team builds your branded sign-in page, consent wording and data fields with you, in your colours and your tone.

  2. 2

    Connect your CRM

    Pick your connectors, map the fields and set the triggers. Most teams are syncing to HubSpot or Salesforce the same afternoon.

  3. 3

    Switch it on and watch the database grow

    Purple runs on the access points your venues already have, so there is no hardware to install. New contacts start arriving the day you go live.

Talk to our marketing team

See your venues as a data channel

Tell us how many venues you run and which CRM you use, and we will show you the welcome page, the connector and the numbers you could expect from your own footfall.

  • Native connectors for HubSpot, Salesforce, Mailchimp, Microsoft Dynamics 365 and Klaviyo
  • £0.28 / $0.35 average cost per lead, and opt-in rates up to 50% higher than other channels
  • GDPR and CCPA compliant, ISO 27001 certified, zero data breaches since 2012

Book a marketing demo

A 30-minute call with someone who has done this for brands like yours.

WiFi marketing questions, answered

What marketing and CRM teams ask us most

Do we need IT to set this up?

No. Purple runs on the access points your venues already have, and your IT team's involvement is usually one call to confirm the network. Your marketing team owns the welcome page, the data fields, the consent wording and the connectors from the Purple dashboard.

How does the data get into our CRM?

Through native connectors for HubSpot, Salesforce, Mailchimp, Microsoft Dynamics 365, Klaviyo and 400+ other tools, or through webhooks and the Purple API. Records sync in real time with consent flags, venue tags and visit history attached.

Is it GDPR and CCPA compliant?

Yes. Consent is a conscious choice on the welcome page, never a pre-ticked box, and every opt-in is logged with the time, venue and policy version. Purple is ISO 27001 certified, holds data in UK, EU or US regions, and has had zero data breaches since 2012.

What opt-in rate should we expect?

Opt-in rates on Purple welcome pages run up to 50% higher than other channels. The K Club moved its marketing opt-in from 42% to 81% in the first week after switching to Purple, and Resorts World Birmingham runs at 64% across 43 venues.

What does a lead cost?

An average of £0.28 ($0.35) per lead across the Purple network, from people who were physically in your venue. There is no media cost: the WiFi is something your guests were going to use anyway.

Can we run campaigns from Purple, or do we use our own tools?

Either. Purple sends welcome, welcome-back, birthday and win-back messages by email and SMS, segmented by venue and visit behaviour. Or push the trigger into your own marketing automation and run the journey there. Purple Engage adds approval before anything sends and measures results against a holdout.

How do we prove ROI?

Every login is a visit with a time, venue and dwell time, so campaigns can be tied to the return visits they produced. Harrods measured a 57x return on 600,000 logins, and Avanti West Coast a 463% return on its WiFi investment.