First-party data? It's a marketer's secret weapon.

AI is taking over. Cookies aren't cutting it. Digital data is drying up. And marketers? They're left scrambling for insights amid the disruption. Discover why first-party data is the one certainty left. Ready to level up your data strategy? Take our quiz to find out how!

The digital data landscape is changing...

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%

of Google searches resulted in zero clicks in 2024.

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%

reduction in click-throughs when an AI Overview is present.

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%

of marketers are challenged by a lack of first-party data.

... Master it with first-party data!🪄

Website traffic is slipping away. Insights from visitors you do get are dwindling. And the data you once depended on? It's disappearing fast. In a world where data is everything, marketers deserve to ditch the data dread and own powerful insights instead. They need first-party data.

Benefits that go beyond marketing

Know your audience

Say goodbye to unreliable third-party data. Build a solid marketing foundation with real-world insights directly from customers.

Own your insights

Don't just adapt to the AI data drought. Take back control with a fountain of first-party data from a channel you truly own.

Propel your marketing

Ditch the standard marketing playbook! Make smarter data decisions to boost personalization, loyalty, and revenue.

Grow your data knowledge🎓

With the challenging landscape forcing marketers to seek alternative avenues, first-party data is everyone's favorite new play. Want in on the action? Get stuck in with our handy resources, and take your data strategy to the next level with our quiz!

What is first-party data?

Your guide to data ownership

Swot up on your first-party data knowledge with our comprehensive guide, including how to keep collecting it in the era of AI.

What is customer insight?

Understand your audience

Learn how to keep collecting customer insights and give your marketing team the "why" behind the "what" within the time of AI.

How to get customer feedback

Improve guest experiences

Discover our tips to keep collecting valuable customer feedback, even when AI continues to elbow its way into customer journeys.

Introducing a new data goldmine — your venue!

Your website? It's not the only data channel you own. Your venue is positively bursting with untapped data potential. The key? It's Guest WiFi!🔑

Create value

Collect valuable first-party data in exchange for seamless connectivity.

Enrich your CRM

Achieve up to 50% higher opt-in rates than other marketing channels.

Remain compliant

Adhere to major global data protection acts for complete peace of mind.

Maximize ROI

Enjoy free consultancy to ensure your budget is invested with clear ROI.

Ready to get started? Let's chat!