We are Purple
Helping spaces to thrive: the ultimate tool to understand, identify and improve guest experience.
Why Purple?
Initially started in 2012 out of frustration for poor guest WiFi connection, Purple has evolved into the ultimate tool for businesses to turn their physical venues into intelligent spaces. Today, Purple helps physical venues thrive by enhancing visitor experiences, optimizing staff efficiency, and driving additional revenue with our hardware-agnostic indoor locations services.
Meet our leadership team
Non Executive Directors
Our Values
Make it happen
Our team are committed to doing whatever it takes to ‘make it happen’ by working together and thinking of innovative solutions every step of the way.
In it together
Regardless of their role, each individual at purple has one common goal, turn the world purple. Everyone is available to help each other.
Playful and positive
Life’s too short to take things too seriously, we like to have fun while we’re working and we love positivity - and yes the glass is half full.
No drama
Things don’t always go to plan as much as we try, having a tantrum over it won’t help the situation and you won’t find that here.
Know your stuff, keep learning
Every day is a school day. We value people who have the knowledge and have a thirst for it, lots of it.
With great data, comes great responsibility
Personal data is a big thing, particularly when you are the custodian of a lot of it, we take that very seriously.
No bullsh*t, no politics
Seriously, we all enjoy coming to work here and that stuff makes it unpleasant.
This is who we do it for
Data points
We’ve collected more than 22 billion data points
Visits
We've seen more than 15 billion visits upwards of 50,000 venues
Unique users
We support 160 million unique users with 99.9% uptime