We Are Purple

The ultimate tool to understand, identify and improve guest experiences

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Initially started in 2012 out of frustration for poor guest WiFi connection, Purple has evolved into the ultimate offline tool for businesses to understand, identify and improve guest experiences.

Our aim? Turn the world Purple



Gavin sold his last business, Applied Language Solutions, a global language technology and services business. He set up So Purple Group with the prime focus on building an enterprise guest WiFi system that was end user friendly.

Gavin Wheeldon


John has over 20 years experience leading the direction & development of web based software solutions. His core skills are focused towards the development of online based product solutions, UX and UI design.

John Oliver


Pete is a qualified finance professional with in excess of 20 years experience. He has been responsible for leading various teams across finance, IT, administration, HR and professional services in a number of early stage software companies.

Pete Lee

Previously the CEO of Tesco, Sir Terry Leahy was selected as Britain’s most admired business leader by Management Today.

Sir Terry Leahy

Previously the CEO of International, EVP Operations and CIO of BestBuy, Bob is a leader with significant international operating experience in the retail multichannel and technology industries.

Bob Willett

And this is who we are

Our offices are located all over the globe and we are always looking to bring on enthusiastic, fun, tech-loving people.

Do you think you’re Purple enough?

We'd love to meet you!

What makes us ‘A’ players?

Make it happen

Make it happen

Our team are committed to doing whatever it takes to ‘make it happen’ by working together and thinking of innovative solutions every step of the way.

We’re in it together

Playful & positive

No drama

Know your stuff, keep learning

With great data, comes great responsibility

No bullsh!t, no politics

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