About us

Initially started in 2012 out of frustration for poor guest WiFi connection, Purple has evolved into the ultimate tool for businesses to turn their physical venues into intelligent spaces. Today, Purple helps physical venues survive and thrive by enhancing visitor experiences, optimizing staff efficiency, and driving additional revenue with our hardware agnostic indoor locations services.

Our Leadership Team

CHIEF EXECUTIVE OFFICER (CEO)

Gavin sold his last business, Applied Language Solutions, a global language technology and services business. He set up So Purple Group with the prime focus on building an enterprise guest WiFi system that was end user friendly.

Gavin Wheeldon

CHIEF OPERATING OFFICER (COO)

Pete is a qualified finance professional with in excess of 20 years experience. He has been responsible for leading various teams across finance, IT, administration, HR and professional services in a number of early stage software companies.

Pete Lee

CHIEF REVENUE OFFICER (CRO)

Based in Chicago, Shaun is a strategic and performance-focused commercial executive with over 15 years of innovative, energetic leadership across North America, Europe and Asia.

Shaun Bossons

CHIEF PRODUCT OFFICER (CPO)

Holly is a Product leader with proven experience of building product strategies and cross-functional teams that deliver measurable value. She has led teams in diverse industries to develop B2B and B2C digital products and is an advocate for an agile, customer centric and collaborative approach.

Holly Donohue

TALENT AND CULTURE DIRECTOR

Esther brings 20 years of broad HR experience and has led People and Talent teams across a range of organisations and industries. She is passionate about creating a brilliant working environment for our people to develop and thrive at Purple.

Esther Park

DIRECTOR OF CUSTOMER EXPERIENCE

Coming from a background in digital tech, Tom brings a customer-focused ethos to everything we do at Purple. He has previously delivered digital products and services for global companies including American Airlines, the BBC, Google and Kellogg's.

Tom Hackett

MARKETING DIRECTOR

Dean is a CIM qualified marketer with more than 18 years experience in leading successful Marketing and Sales teams in the technology industry.

Dean Cookson

Non Executive Directors

Previously the CEO of Tesco, Sir Terry Leahy was selected as Britain’s most admired business leader by Management Today.

Sir Terry Leahy

Previously the CEO of International, EVP Operations and CIO of BestBuy, Bob is a leader with significant international operating experience in the retail multichannel and technology industries.

Bob Willett

Previously Executive Vice President (EVP) for Cisco, Chris brings 25+ years of experience in technology industries to Purple. His innovative and effective sales strategies contributed to Cisco’s dominant position in the market.