Businesses are good at understanding everything their customers do online. But, they don’t know enough about their offline world. There is a huge black hole of missing data that is in fact already there, waiting to be unlocked and turned into revenue.On average, 20% of customers and visitors will login to free guest WiFi when it’s available. But businesses don’t know how to optimise the WiFi experience for their customers and leverage the data it produces.Purple gives businesses a means to capture and understand their offline world by offering a cloud-based platform that sits on top of their existing WiFi infrastructure.As a result we have a market leading guest WiFi, analytics and engagement platform. Our customers range from individual restaurants with a single location to the largest brands in the world with thousands of stores.Purple FactsFounded 2012£10 million in funding100+ employees1 million users per dayDeployments in 160+ countriesPurple Awards Customer Success ExcellencePulse Europe 2018 Ecosystem Partner of the YearCisco Partner Summit 2018 28th Fastest Growing Tech BusinessSunday Times Tech Track 100 2018 Judge’s Award for International SuccessNorthern Tech Awards 2018 2nd Fastest Growing Software CompanyNorthern Tech 100 League Table 2017 Business of the YearGreater Manchester Business Awards 2017 Top 20 Rising StarNorthern Tech Awards 2015 Retail Innovation AwardRetail Systems 2015 Top 20 Rising StarNorthern Tech Awards 2014 Best New OpportunitySynaxon UK 2014 Emerging Technology VendorCRN Awards 2013 Purple OfficesManchester, UKAustin, TexasMelbourne, AustraliaMadrid, SpainSantiago, ChileLeadership CHIEF EXECUTIVE OFFICER (CEO)Gavin sold his last business, Applied Language Solutions, a global language technology and services business. He set up So Purple Group with the prime focus on building an enterprise guest WiFi system that was end user friendly.Gavin Wheeldon CHIEF PRODUCT OFFICER (CPO)John has over 20 years experience leading the direction & development of web based software solutions. His core skills are focused towards the development of online based product solutions, UX and UI design.John Oliver CHIEF OPERATING OFFICER (COO)Pete is a qualified finance professional with in excess of 20 years experience. He has been responsible for leading various teams across finance, IT, administration, HR and professional services in a number of early stage software companies.Pete Lee Previously the CEO of Tesco, Sir Terry Leahy was selected as Britain’s most admired business leader by Management Today.Sir Terry Leahy Previously the CEO of International, EVP Operations and CIO of BestBuy, Bob is a leader with significant international operating experience in the retail multichannel and technology industries.Bob Willett