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We Are Purple

The ultimate tool to understand, identify and improve guest experiences

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Initially started in 2012 out of frustration for poor guest WiFi connection, Purple has evolved into the ultimate tool for businesses to turn their physical venues into intelligent spaces. Today, Purple helps physical venues survive and thrive by enhancing visitor experiences, optimizing staff efficiency, and driving additional revenue with our hardware agnostic indoor locations services.

Our Leadership Team


Gavin sold his last business, Applied Language Solutions, a global language technology and services business. He set up So Purple Group with the prime focus on building an enterprise guest WiFi system that was end user friendly.

Gavin Wheeldon


Pete is a qualified finance professional with in excess of 20 years experience. He has been responsible for leading various teams across finance, IT, administration, HR and professional services in a number of early stage software companies.

Pete Lee

shaun bossons


Based in Chicago, Shaun is a strategic and performance-focused commercial executive with over 15 years of innovative, energetic leadership across North America, Europe and Asia.

Shaun Bossons

holly donohue


Holly is a Product leader with proven experience of building product strategies and cross-functional teams that deliver measurable value. She has led teams in diverse industries to develop B2B and B2C digital products and is an advocate for an agile, customer centric and collaborative approach.

Holly Donohue

esther park


Esther brings 20 years of broad HR experience and has led People and Talent teams across a range of organisations and industries. She is passionate about creating a brilliant working environment for our people to develop and thrive at Purple.

Esther Park

tom hackett


Coming from a background in digital tech, Tom brings a customer-focused ethos to everything we do at Purple. He has previously delivered digital products and services for global companies including American Airlines, the BBC, Google and Kellogg's.

Tom Hackett

dean cookson


Dean is a CIM qualified marketer with more than 18 years experience in leading successful Marketing and Sales teams in the technology industry.

Dean Cookson

Non Executive Directors

Previously the CEO of Tesco, Sir Terry Leahy was selected as Britain’s most admired business leader by Management Today.

Sir Terry Leahy

Previously the CEO of International, EVP Operations and CIO of BestBuy, Bob is a leader with significant international operating experience in the retail multichannel and technology industries.

Bob Willett

chris dedicoat

Previously Executive Vice President (EVP) for Cisco, Chris brings 25+ years of experience in technology industries to Purple. His innovative and effective sales strategies contributed to Cisco’s dominant position in the market.

Chris Dedicoat

Where can you find our Purplytes?

Our staff are located all over the globe and we are always looking to bring on enthusiastic, fun, tech-loving people.

Let’s turn the world Purple!

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Our Values

Make it happen

Make it happen

Our team are committed to doing whatever it takes to ‘make it happen’ by working together and thinking of innovative solutions every step of the way.

We’re in it together

We’re in it together

Regardless of their role, each individual at purple has one common goal, turn the world purple. Everyone is available to help each other.

Playful & positive

Playful & positive

Life’s too short to take things too seriously, we like to have fun while we’re working and we love positivity - and yes the glass is half full.

No drama

No drama

Things don’t always go to plan as much as we try, having a tantrum over it won’t help the situation and you won’t find that here.

Know your stuff, keep learning

Know your stuff, keep learning

Every day is a school day. We value people who have the knowledge and have a thirst for it, lots of it.

With great data, comes great responsibility

With great data, comes great responsibility

Personal data is a big thing, particularly when you are the custodian of a lot of it, we take that very seriously.

No bullsh!t, no politics

No bullsh!t, no politics

Seriously, we all enjoy coming to work here and that stuff makes it unpleasant.

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Case Studies

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