About Us

The first movers in our market, helping create an industry wide demand for advanced WiFi.

Businesses are good at understanding everything their customers do online. But, they don’t know enough about their offline world. There is a huge black hole of missing data that is in fact already there, waiting to be unlocked and turned into revenue.

On average, 20% of customers and visitors will login to free guest WiFi when it’s available. But businesses don’t know how to optimise the WiFi experience for their customers and leverage the data it produces.

Purple gives businesses a means to capture and understand their offline world by offering a cloud-based platform that sits on top of their existing WiFi infrastructure.

As a result we have a market leading guest WiFi, analytics and engagement platform. Our customers range from individual restaurants with a single location to the largest brands in the world with thousands of stores.

Purple Facts

Founded 2012

£10 million in funding

100+ employees

1 million users per day

Deployments in 160+ countries

Purple Awards

  • Customer Success Excellence

    Pulse Europe
    2018

  • Ecosystem Partner of the Year

    Cisco Partner Summit
    2018

  • 28th Fastest Growing Tech Business

    Sunday Times Tech Track 100
    2018

  • Judge’s Award for International Success

    Northern Tech Awards
    2018

  • 2nd Fastest Growing Software Company

    Northern Tech 100 League Table
    2017

  • Business of the Year

    Greater Manchester Business Awards
    2017

  • Top 20 Rising Star

    Northern Tech Awards
    2015

  • Retail Innovation Award

    Retail Systems
    2015

  • Top 20 Rising Star

    Northern Tech Awards
    2014

  • Best New Opportunity

    Synaxon UK
    2014

  • Emerging Technology Vendor

    CRN Awards
    2013

    Purple Offices

    Manchester, UK

    Austin, Texas

    Melbourne, Australia

    Madrid, Spain

    Santiago, Chile

    Leadership

    CHIEF EXECUTIVE OFFICER (CEO)

    Gavin sold his last business, Applied Language Solutions, a global language technology and services business. He set up So Purple Group with the prime focus on building an enterprise guest WiFi system that was end user friendly.

    Gavin Wheeldon

    CHIEF PRODUCT OFFICER (CPO)

    John has over 20 years experience leading the direction & development of web based software solutions. His core skills are focused towards the development of online based product solutions, UX and UI design.

    John Oliver

    CHIEF OPERATING OFFICER (COO)

    Pete is a qualified finance professional with in excess of 20 years experience. He has been responsible for leading various teams across finance, IT, administration, HR and professional services in a number of early stage software companies.

    Pete Lee

    Previously the CEO of Tesco, Sir Terry Leahy was selected as Britain’s most admired business leader by Management Today.

    Sir Terry Leahy

    Previously the CEO of International, EVP Operations and CIO of BestBuy, Bob is a leader with significant international operating experience in the retail multichannel and technology industries.

    Bob Willett

    Privacy Preference Center

    Performance

    These are used to track user interaction and detect potential problems. These help us improve our services by providing analytical data on how users use this site. We don't track user IP address.

    _ga, _gid, _gat

    Optimazation

    _biz_*, calltrk_landing, calltrk_referrer, calltrk_session_id, site_identity

    Personalization

    These are used to track user interaction and detect potential problems. These help us improve our services by providing analytical data on how users use this site. We don't track user IP address.

    _ga_, _gid_, _gat_

    LiveRamp

    LiveRamp cookies allow advertisers to display on the websites you visit, relevant offers based on your consumption habits as well as measure the performance of their advertising campaigns. To work, this service is based on the deposit of a cookie on your browser when opening an email or when you visit to the site of one of Liveramp’s partners. These cookies only share your encrypted email address in an irreversible way thus allowing Liveramp to create a technical key associated with these cookies. By depositing these cookies some technical information can be automatically collected (such as your IP address, your operating system or your browser type). These cookies do not track your navigation. Liveramp do not store any information related to your connection. You can at any time easily oppose the deposit of these cookies by clicking: https://liveramp.uk/privacy or http://www.aboutads.info/choices

    a