Everything You Need To Know About Purple WiFi - About Us

Businesses are good at understanding everything their customers do online. But, they don’t know enough about their offline world. There is a huge black hole of missing data that is in fact already there, waiting to be unlocked and turned into revenue.

On average, 20% of customers and visitors will login to free guest WiFi when it’s available. But businesses don’t know how to optimise the WiFi experience for their customers and leverage the data it produces.

Purple gives businesses a means to capture and understand their offline world by offering a cloud-based platform that sits on top of their existing WiFi infrastructure.

As a result we have a market leading guest WiFi, analytics and engagement platform. Our customers range from individual restaurants with a single location to the largest brands in the world with thousands of stores.

Purple Facts

Founded 2012

£10 million in funding

100+ employees

1 million users per day

Deployments in 160+ countries

Purple Awards

Customer Success Excellence
Pulse Europe
2018
Ecosystem Partner of the Year
Cisco Partner Summit
2018
28th Fastest Growing Tech Business
Sunday Times Tech Track 100
2018
Judge’s Award for International Success
Northern Tech Awards
2018
2nd Fastest Growing Software Company
Northern Tech 100 League Table
2017
Business of the Year
Greater Manchester Business Awards
2017
Top 20 Rising Star
Northern Tech Awards
2015
Retail Innovation Award
Retail Systems
2015
Top 20 Rising Star
Northern Tech Awards
2014
Best New Opportunity
Synaxon UK
2014
Emerging Technology Vendor
CRN Awards
2013

Purple Offices

Manchester, UK

USA

Melbourne, Australia

Madrid, Spain

Santiago, Chile

Mexico

Leadership

CHIEF EXECUTIVE OFFICER (CEO)

Gavin sold his last business, Applied Language Solutions, a global language technology and services business. He set up So Purple Group with the prime focus on building an enterprise guest WiFi system that was end user friendly.

Gavin Wheeldon

CHIEF PRODUCT OFFICER (CPO)

John has over 20 years experience leading the direction & development of web based software solutions. His core skills are focused towards the development of online based product solutions, UX and UI design.

John Oliver

CHIEF OPERATING OFFICER (COO)

Pete is a qualified finance professional with in excess of 20 years experience. He has been responsible for leading various teams across finance, IT, administration, HR and professional services in a number of early stage software companies.

Pete Lee

Previously the CEO of Tesco, Sir Terry Leahy was selected as Britain’s most admired business leader by Management Today.

Sir Terry Leahy

Previously the CEO of International, EVP Operations and CIO of BestBuy, Bob is a leader with significant international operating experience in the retail multichannel and technology industries.

Purple Facts

Purple Awards

Customer Success Excellence

Ecosystem Partner of the Year

28th Fastest Growing Tech Business

Judge’s Award for International Success

2nd Fastest Growing Software Company

Business of the Year

Top 20 Rising Star

Retail Innovation Award