Retail
Purple helps retail businesses to understand their customers better, improve their experience, and increase their loyalty. We do this by providing:
- Guest WiFi that is secure, compliant, and easy to use
- Analytics that show you who your customers are, what they do, and how they feel
- Marketing tools that let you send personalized messages and offers to your customers
The retail industry is changing fast
How Purple can help you solve your retail challenges
Purple can help you solve your retail challenges by providing you with the tools you need to understand your customers, improve their experience, and increase their loyalty.
Challenge 1: You don't know who your customers are
Purple helps you to collect and analyze data about your customers, such as their age, gender, interests, and behavior. This helps you to create a more personalized and relevant experience for them.
Challenge 2: You don't know what your customers do
Purple helps you to track your customers' journey in your store, from the moment they walk in to the moment they leave. This helps you to understand what they are interested in, what they buy, and what they don't.
Challenge 3: You don't know how your customers feel
Purple helps you to collect feedback from your customers, such as their satisfaction, loyalty, and recommendations. This helps you to improve your products, services, and overall customer experience.
Want to see how much you could save?
Our platform features
Purple is a powerful platform that helps you to understand your customers, improve their experience, and increase their loyalty. It includes the following features:
Guest WiFi
Analytics
Marketing
Reviews
LogicFlow
Integrations
API
"Purple has helped us to understand our customers better and improve their experience. We have seen a significant increase in customer loyalty and sales since we started using Purple."
Pricing
Choose the plan that's right for you.
Connect
- Secure captive portal
- Branded splash pages
- 25 supported languages
- Network analytics
- Monitor speed and venue coverage
- Compliance with major data laws
Capture
- First-party data capture
- CRM integration
- Detailed WiFi analytics
- Behavioral insights
- Email address verification
- Access to our support team
Engage
- Customized access journeys
- Personalized communications
- Advanced WiFi analytics
- Full suite integrations
- Passpoint and profile authentication
- Fully managed service options
Resources
Check out our latest resources to help you get the most out of Purple.
Ready to get started?
Featured products for Retail
The Purple platform pieces most Retail venues deploy on day one.
Guest WiFi platform for Retail
Captive portals, analytics, and marketing automation as a cloud overlay.
Captive portal software for Retail
Modern captive portals with social login, SSO, and marketing consent.
Passwordless WiFi for Retail
EAP-TLS, iPSK, and Passpoint — replace shared passwords with identity.
Recommended solution for Retail
WiFi for marketing teams. First-party data capture, footfall analytics, and CRM-triggered automation built for venues that monetise visitor data.
See WiFi for marketing teams →Related industries
Other verticals running on the same Purple platform.