This morning we’re able to confirm the exciting news that Purple WiFi has partnered with global WiFi solutions provider, AirTight Networks. This arrangement will see our social engagement software integrated into AirTight’s cloud-managed WiFi platform, meaning AirTight customers can now benefit from the analytical data driven from social networking information provided by guests as they log in. This is particularly attractive to customers in the retail sector but is equally useful for the leisure and hospitality markets.
The announcement is one of many exciting developments in the distribution of our social WiFi offering globally. We have more reseller agreements being established currently following deals with companies like Purdicom earlier this year, and are in ongoing discussions with other WiFi providers around the potential to incorporate elements of our social WiFi capabilities in the future.
We’ve had a fantastic 12 months since Purple WiFi was launched and momentum around the brand continues to build at a rapid pace. This partnership with AirTight is one we are particularly proud of as it highlights that the innovation behind our social WiFi capabilities attracts big players on a global level.
Our very own CEO, Gavin Wheeldon and Devin Akin, the Chief Evangelist at AirTight Networks will be at the IP Expo in London later this week and will be talking through the integration, how it works and what the benefits are, in much more detail – so do get in touch if you want to arrange to speak with either or both of them!
A snapshot of the official press release can be read below.
AirTight and Purple WiFi Partner on Cool Mashup for
Guest Access Marketing Automation
Collaboration yields advanced but easy-to-use social marketing Wi-Fi solution for retail
AirTight® Networks, a global provider of cloud Wi-Fi solutions, today announced its OEM agreement with Purple WiFi, a developer of guest WiFi solutions. Under the agreement, AirTight has integrated Purple WiFi’s guest access and hotspot social engagement software into its cloud-managed Wi‑Fi platform and applications suite.
The joint AirTight/Purple WiFi solution takes the state of the art far beyond mere social-identity-based check-in, by:
- tapping individual user profiles from social networks to aid programmatic marketing engagement based on guest characteristics and visit patterns,
- simplifying the social marketer’s life (at both store and brand levels) through a powerful but very accessible template-based interface for creation and management of customized, behavior-based marketing programs,
- reaching users through their preference of e-mail, SMS, or social channels (Facebook, Twitter, LinkedIn, Google+, and/or Instagram), as well as…
- providing data feeds back into core CRM systems as desired for further omnichannel engagement.
“We recognized that Purple WiFi’s social engagement tools lead the industry in enabling informed, effective retailer monetization of Wi-Fi, through an elegantly-designed, easy-to-use, and powerful combination of marketing automation functionality,” said David King, AirTight’s Chairman and CEO. “It meshes well with our whole approach to helping our customers create unique value on top of their Wi-Fi networks in a hassle-free and ‘appified’ cloud model.”
One early customer of the joint solution is The Orchards, a shopping centre in West Sussex, UK, which has installed AirTight Wi-Fi throughout the 40-store centre as a platform for the Purple WiFi social app. Nicola Bird, Centre Manager for The Orchards, reported, “I am delighted with the service Purple WiFi and AirTight have provided. It has brought a new demographic into our scheme as well as increasing dwell time. We wouldn’t be without it now.”
“Our close collaboration with AirTight, given their strong customer relationships in the retail segment, will definitely help bring our social engagement solution to a much broader set of customers,” added Gavin Wheeldon, CEO of Purple WiFi. “We’re looking forward to working together to extend our joint reach even further, into leisure and hospitality venues, where guest access marketing automation is equally valuable.”