Australia fighting for free WiFi to increase tourism

The top Australian tourist body, Tourism Australia is campaigning for all Australian hotels to offer free WiFi and end expensive in room internet access.

They are not lobbying to cut costs for tourists though, their main aim is to encourage tourist to share their stories and photos with friends on social media via free WiFi- spreading the word about their fantastic holiday and therefore helping Tourism Australia to do their job.

The general manager of consumer marketing for Tourism Australia, Nick Baker, said ”How often have we promised ourselves that we’ll post a great holiday moment on Facebook, tweet out a photo or a review on TripAdvisor, but not been able to do so due to lack of WiFi access?”

Pro Dive on the Great Barrier Reef offers free WiFi on its diving vessels via laptops so that social-media savvy holiday-makers can share their experiences instantly.

The sales and marketing manager of Pro Dive in Cairns, Steve Brady, says providing free WiFi delivers “live publicity”, with the costs built into the overall marketing budget.

It also ensures Pro Dive doesn’t need to “chase up” customers after their dives to recommend the company on social media.

If you like the idea of getting your customers to market your business on your behalf, take a look at Purple WiFi.

 

 

Share this post

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Privacy Preference Center

Performance

These are used to track user interaction and detect potential problems. These help us improve our services by providing analytical data on how users use this site. We don't track user IP address.

_ga, _gid, _gat

Optimazation

_biz_*, calltrk_landing, calltrk_referrer, calltrk_session_id, site_identity

Personalization

These are used to track user interaction and detect potential problems. These help us improve our services by providing analytical data on how users use this site. We don't track user IP address.

_ga_, _gid_, _gat_

LiveRamp

LiveRamp cookies allow advertisers to display on the websites you visit, relevant offers based on your consumption habits as well as measure the performance of their advertising campaigns. To work, this service is based on the deposit of a cookie on your browser when opening an email or when you visit to the site of one of Liveramp’s partners. These cookies only share your encrypted email address in an irreversible way thus allowing Liveramp to create a technical key associated with these cookies. By depositing these cookies some technical information can be automatically collected (such as your IP address, your operating system or your browser type). These cookies do not track your navigation. Liveramp do not store any information related to your connection. You can at any time easily oppose the deposit of these cookies by clicking: https://liveramp.uk/privacy or http://www.aboutads.info/choices

a