Blogs

Category: Customer Experience

arena wifi blog header
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Arenas across the globe are continually looking to embrace the latest technologies that effectively provide visitors with memorable experiences while delivering a strong return on investment. One of the most popular solutions has become guest WiFi which Forbes highlighted as “a true service differentiator with fans.” No longer just a nice to have, guest WiFi…

real time passenger feedback for airports
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Providing internet access to passengers is an essential part of the airport experience. However, it can also be a challenge for airports to provide a secure, reliable, and cost-effective Guest WiFi network. Thankfully, airports are increasingly turning to guest WiFi solutions like Purple to help deliver great online experiences and inform changes to benefit offline…

why retailers should promote loyalty programmes
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Customer loyalty is one of the most important variables for retailers to consider when forecasting revenue, but in this post-covid environment where consumers are looking to tighten their wallets, seeking out competitive deals trumps any pre-existing loyalty. In this blog, we’re going to take a deep dive into the survey results of Purple’s consumer research…

how retail marketing must evolve for 2023
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Businesses in all verticals have felt the impact of the challenging and ever-changing economic landscape, with many still working to overcome the impact that the COVID pandemic has had on supply chains and global inflationary pressures. In addition to these tough challenges, businesses are fighting to stay competitive and retain customers in a world where…

what does successful promotional marketing look like? header image
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Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition. In this blog, we’re going to cover how businesses can use Purple’s Guest WiFi solution to achieve a more granular and focused approach to their marketing and a better understanding of who their customers are. 62% of consumers would…

customer surveys in fashion retailers
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Customer surveys in all retail environments have been vital to the long-term success and survival of some of the world’s leading brands, and yet they are not seen as a constant necessity to continually improve experiences or understand customer expectations. In this blog, we’re going to reveal the power of customer surveys and the benefits…

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