Category: Customer Experience
Large and complex venues present unique challenges for the people inside them. Not only are airports, hospitals, and university campuses notoriously difficult to navigate, but the presence of walls and ceilings impedes wireless connectivity, rendering 4G, 5G, and GPS useless (for more on this see my previous blog post). Fortunately, a wide range of solutions…
In several recent conversations that I’ve had with some of the biggest retailers globally, there has been a common theme, the need for a push to drive customers to loyalty programs, applications, or account sign-up through an omnichannel strategy. In relation to guest WiFi offerings, often enterprise retailers are not looking for complex access journeys…
Navigating unfamiliar places can be a challenge for everyone, and more so for those with accessibility needs. Finding suitable routes to access a venue, identifying available seating and restrooms, and finding accessible entrances are common challenges faced by millions of people every day. In addition, many indoor venues are not equipped with appropriate signage to…
The Babylonian World Map is believed to be humanity’s first attempt at depicting the known world. Etched into clay tablets and estimated to date as far back as 600 BC, it depicts Babylon at the center and Earth as a flat disc surrounded by ocean. While popular thinking regarding the flatness of the Earth has…
Arenas across the globe are continually looking to embrace the latest technologies that effectively provide visitors with memorable experiences while delivering a strong return on investment. One of the most popular solutions has become guest WiFi which Forbes highlighted as “a true service differentiator with fans.” No longer just a nice to have, guest WiFi…
Providing internet access to passengers is an essential part of the airport experience. However, it can also be a challenge for airports to provide a secure, reliable, and cost-effective Guest WiFi network. Thankfully, airports are increasingly turning to guest WiFi solutions like Purple to help deliver great online experiences and inform changes to benefit offline…
Customer loyalty is one of the most important variables for retailers to consider when forecasting revenue, but in this post-covid environment where consumers are looking to tighten their wallets, seeking out competitive deals trumps any pre-existing loyalty. In this blog, we’re going to take a deep dive into the survey results of Purple’s consumer research…
Businesses in all verticals have felt the impact of the challenging and ever-changing economic landscape, with many still working to overcome the impact that the COVID pandemic has had on supply chains and global inflationary pressures. In addition to these tough challenges, businesses are fighting to stay competitive and retain customers in a world where…
Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition. In this blog, we’re going to cover how businesses can use Purple’s Guest WiFi solution to achieve a more granular and focused approach to their marketing and a better understanding of who their customers are. 62% of consumers would…
Customer surveys in all retail environments have been vital to the long-term success and survival of some of the world’s leading brands, and yet they are not seen as a constant necessity to continually improve experiences or understand customer expectations. In this blog, we’re going to reveal the power of customer surveys and the benefits…
