Category: Data
Providing internet access to passengers is an essential part of the airport experience. However, it can also be a challenge for airports to provide a secure, reliable, and cost-effective Guest WiFi network. Thankfully, airports are increasingly turning to guest WiFi solutions like Purple to help deliver great online experiences and inform changes to benefit offline…
What is data protection and data privacy? The concept of the right to privacy emerged in 1948 when the Universal Declaration of Human Rights was adopted by the UN. This states that “no one shall be subjected to arbitrary interference with his privacy, family, home or correspondence”. By 1978, the first marketing email had been…
Over the past 10 years, this term and the market have evolved to include a host of indoor location services such as Digital Wayfinding, Asset Tracking, and more relevant than ever Guest WiFi. The exponential growth witnessed has proven there is a real need to understand physical spaces and the visitors in them, just as…
Businesses in all verticals have felt the impact of the challenging and ever-changing economic landscape, with many still working to overcome the impact that the COVID pandemic has had on supply chains and global inflationary pressures. In addition to these tough challenges, businesses are fighting to stay competitive and retain customers in a world where…
Promotional marketing is a collection of meaningful actions that drive knowledge about a brand, product, or service. Businesses use promotional marketing to ensure their target audience is aware of a particular product or service to increase overall brand awareness, but also sales. How are marketing and promotion processes different? While they may sound the same,…
Customer surveys in all retail environments have been vital to the long-term success and survival of some of the world’s leading brands, and yet they are not seen as a constant necessity to continually improve experiences or understand customer expectations. In this blog, we’re going to reveal the power of customer surveys and the benefits…
Prior to, and even more so during the Covid-19 pandemic, retailers globally have felt the impacts of shifts in consumer behaviors and subsequently, the profitability of physical venues has become a large issue for the sector. Additionally, ethical expectations from consumers have created a need for businesses to implement ESG Strategies (that focus on environmental,…
Indoor location services have long yielded considerable value for large venues, offering their visitors and WiFi users more in-premise safety, easier navigation, and more. Such technologies are not exclusively valuable for large venues alone, however. From businesses in the hospitality industry to healthcare facilities, indoor location services have ample applications and equally plentiful potential benefits….
The Covid-19 pandemic has seen many people postpone their healthcare visits out of fear of infection. On top of that, due to sparse resources, critical Covid-19 cases caused a reshuffling of medical departments to fight the disease. Non-Covid patients, like those with diabetes and cancer, lost fast access to doctors for regular checkups. Fast forward…
Between accelerated omnichannel marketing digitization, in part fueled by COVID, and increasingly fragmented customer journeys, customer relationships offer unquestionable value. Marketing trends continue to highlight that customer satisfaction is imperative, driving deep customer journey mapping, UI/UX optimizations, and more. In this context, Customer Relationship Management (CRM) software has advanced rapidly itself, quickly becoming a marketing…
Cybersecurity is at the forefront of our minds when it comes to protecting our personal data and financial assets – but is it the same for our SEO performance? For modern-day businesses, securing a space on Google’s first page is a top priority. It drives organic traffic, high-value leads, and increased profit, which is why…
The last several years have brought many changes to the modern workspace as a considerable number of companies have seen their employees shift to working from home. The change from a daily commute to remote work forced businesses to rethink many practices they thought were set in stone. One of the new challenges modern companies…
Black Friday 2021 will fall on the 26th of November, with businesses around the globe looking to welcome visitors back to their stores with all-time low prices for desired goods and services. Due to the global pandemic, Black Friday 2020 was more or less exclusively online, which meant many customers were unable to go out…
Many businesses are looking for new ways to reach their target audience, and year after year are continually using the same techniques such as PPC and social media advertising. These options, while sometimes effective, are getting more expensive as businesses compete for the attention of their desired audience. For example, 64% of brands are looking…
Improving customer engagement and increasing revenue has always been at the forefront of any marketeer’s mind, but how often do these methods last before a new solution is required? Purple’s new ‘Revenue Sharing Program’ is introducing a new way for customers to create additional revenue streams that come at no extra cost! Too good to…
Between traditional healthcare challenges and ones the pandemic entailed, the healthcare industry strives to contain operational costs. In the midst of accelerating digitization, patients no longer evaluate providers based on medical outcomes alone, instead seeking a pleasant overall patient experience. As they become more engaged across channels and more involved in the process, healthcare marketing…
