Data | Purple

How big data is being used to boost sales and marketing

Business, Data, Technology, WiFi Analyticsby Callum Clark13/02/2020Leave a Comment

Many businesses make decisions on the fly from their gut, but there’s a point where a company has to use big data to drive their decision making. You can spend...

WiFi data is improving commercial performance in physical venues

Data, Purple, Retail, Technology, WiFi Analytics, WiFi Technologyby Callum Clark12/12/20191 Comment

WiFi data and analytics have been around for several years, but it’s only in the past couple of years that businesses have started to utilize their potential for improving their...

What is Cached Data?

Data, Technology, Trainingby Callum Clark28/11/2019Leave a Comment

Cached data, you’ve definitely heard about it, but do you know what it is? In a world where we are constantly surrounded by technology in one way or another, we...

Purple announces exciting BT partnership

Business, Data, Partner news, Press releases, Purple, Purple news, WiFi Analytics, WiFi Technologyby Callum Clark21/11/2019Leave a Comment

Purple is pleased to announce an exciting multi-year partnership with BT. British Telecom will now be able to provide its retail store customers with the ability to gain customer insights,...

Top 5 Technology Trends To Watch In 2020

Business, Data, Healthcare, Technology, WiFi Analyticsby Callum Clark20/11/20195 Comments

As the end of 2019 comes to a close and we enter a new decade, I can’t help look back and think how much technology has evolved in the last...

California Introduces New Data Privacy Laws

Data, Technology, WiFi Analytics, WiFi Technologyby Callum Clark05/11/2019Leave a Comment

With great data, comes great responsibility… Since Purple’s beginning in 2012, data security has been at the forefront of our business and we’ve always gone a step further by providing...

The biggest digital transformation must-haves for 2019

Data, Guest Blog, WiFi Technologyby Jessica Thomas01/08/20191 Comment

The world is changing, and with it comes big changes to the world of business. If you’re not using the best digital tools for your organization, you’re already falling behind....

Data-driven marketing – How data can improve your marketing strategy

Data, Guest Blogby Jessica Thomas30/07/2019Leave a Comment

Your customers expect you to understand what they want. Not only this, they expect you to know when they want and how they want it. Today, the modern marketer has...