WiFi data is improving commercial performance in physical venues Data, Purple, Retail, Technology, WiFi Analytics, WiFi Technologyby Callum Clark12/12/2019Leave a Comment WiFi data and analytics have been around for several years, but it’s only in the past couple of years that businesses have started to utilize their potential for improving their...
What is Cached Data? Data, Technology, Trainingby Callum Clark28/11/2019Leave a Comment Cached data, you’ve definitely heard about it, but do you know what it is? In a world where we are constantly surrounded by technology in one way or another, we...
Purple announces exciting BT partnership Business, Data, Partner news, Press releases, Purple, Purple news, WiFi Analytics, WiFi Technologyby Callum Clark21/11/2019Leave a Comment Purple is pleased to announce an exciting multi-year partnership with BT. British Telecom will now be able to provide its retail store customers with the ability to gain customer insights,...
Top 5 Technology Trends To Watch In 2020 Business, Data, Healthcare, Technology, WiFi Analyticsby Callum Clark20/11/2019Leave a Comment As the end of 2019 comes to a close and we enter a new decade, I can’t help look back and think how much technology has evolved in the last...
California Introduces New Data Privacy Laws Data, Technology, WiFi Analytics, WiFi Technologyby Callum Clark05/11/2019Leave a Comment With great data, comes great responsibility… Since Purple’s beginning in 2012, data security has been at the forefront of our business and we’ve always gone a step further by providing...
The biggest digital transformation must-haves for 2019 Data, Guest Blog, WiFi Technologyby Jessica Thomas01/08/20191 Comment on The biggest digital transformation must-haves for 2019 The world is changing, and with it comes big changes to the world of business. If you’re not using the best digital tools for your organization, you’re already falling behind....
Data-driven marketing – How data can improve your marketing strategy Data, Guest Blogby Jessica Thomas30/07/2019Leave a Comment Your customers expect you to understand what they want. Not only this, they expect you to know when they want and how they want it. Today, the modern marketer has...