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Blogs

Category: Data

reducing telco churn with purple header
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In this short blog, I am going to cover the effectiveness Purple’s placement in telco deals has on reducing churn and driving additional value. I had the pleasure of sitting in the office of the CEO of one of the biggest Telco groups in the world, honored of course to be there I was also…

restaurant wifi benefits and revenue generating activities
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Restaurant WiFi has become a powerful tool among the worlds leading brands as a way to connect with customers and drive in venue spending like never before. In this blog, we will discuss the advantages of offering guest WiFi in your venues and the strategies that can utilize newly collected data and insights to generate…

arena wifi blog header
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Arenas across the globe are continually looking to embrace the latest technologies that effectively provide visitors with memorable experiences while delivering a strong return on investment. One of the most popular solutions has become guest WiFi which Forbes highlighted as “a true service differentiator with fans.” No longer just a nice to have, guest WiFi…

why big tech is backing purple in a major way
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After a 23-year stint in Silicon Valley – and working across Europe, the Middle East, and Africa – Cisco’s former Executive Vice President (EVP), Chris Dedicoat, is back in the UK, where he continues to champion fast-paced technological innovation. So impressed with Purple’s ability to make highly intelligent technology easily accessible and maximize ROI, Chris…

the world’s strictest data protection laws
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What is data protection and data privacy? The concept of the right to privacy emerged in 1948 when the Universal Declaration of Human Rights was adopted by the UN. This states that “no one shall be subjected to arbitrary interference with his privacy, family, home or correspondence”. By 1978, the first marketing email had been…

indoor location tracking header
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Over the past 10 years, this term and the market have evolved to include a host of indoor location services such as Digital Wayfinding, Asset Tracking, and more relevant than ever Guest WiFi. The exponential growth witnessed has proven there is a real need to understand physical spaces and the visitors in them, just as…

how retail marketing must evolve for 2023
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Businesses in all verticals have felt the impact of the challenging and ever-changing economic landscape, with many still working to overcome the impact that the COVID pandemic has had on supply chains and global inflationary pressures. In addition to these tough challenges, businesses are fighting to stay competitive and retain customers in a world where…

customer surveys in fashion retailers
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Customer surveys in all retail environments have been vital to the long-term success and survival of some of the world’s leading brands, and yet they are not seen as a constant necessity to continually improve experiences or understand customer expectations. In this blog, we’re going to reveal the power of customer surveys and the benefits…

digital transformation in retail omnichannel to unified commerce header
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Prior to, and even more so during the Covid-19 pandemic, retailers globally have felt the impacts of shifts in consumer behaviors and subsequently, the profitability of physical venues has become a large issue for the sector. Additionally, ethical expectations from consumers have created a need for businesses to implement ESG Strategies (that focus on environmental,…

6 ways businesses can benefit from indoor location services
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Indoor location services have long yielded considerable value for large venues, offering their visitors and WiFi users more in-premise safety, easier navigation, and more. Such technologies are not exclusively valuable for large venues alone, however. From businesses in the hospitality industry to healthcare facilities, indoor location services have ample applications and equally plentiful potential benefits….

encourage more visits and manage overflow in healthcare facility
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The Covid-19 pandemic has seen many people postpone their healthcare visits out of fear of infection. On top of that, due to sparse resources, critical Covid-19 cases caused a reshuffling of medical departments to fight the disease. Non-Covid patients, like those with diabetes and cancer, lost fast access to doctors for regular checkups. Fast forward…

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The last several years have brought many changes to the modern workspace as a considerable number of companies have seen their employees shift to working from home. The change from a daily commute to remote work forced businesses to rethink many practices they thought were set in stone. One of the new challenges modern companies…

purple wifi advertising
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Many businesses are looking for new ways to reach their target audience, and year after year are continually using the same techniques such as PPC and social media advertising. These options, while sometimes effective, are getting more expensive as businesses compete for the attention of their desired audience. For example, 64% of brands are looking…

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Improving customer engagement and increasing revenue has always been at the forefront of any marketeer’s mind, but how often do these methods last before a new solution is required? Purple’s new ‘Revenue Sharing Program’ is introducing a new way for customers to create additional revenue streams that come at no extra cost! Too good to…

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Between traditional healthcare challenges and ones the pandemic entailed, the healthcare industry strives to contain operational costs. In the midst of accelerating digitization, patients no longer evaluate providers based on medical outcomes alone, instead seeking a pleasant overall patient experience. As they become more engaged across channels and more involved in the process, healthcare marketing…

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