ECommerce level insights for Physical Spaces
Discover the importance of seamlessly integrating analytics across digital and physical realms for a holistic understanding of customer behavior.
Indoor Location Tracking to reach $24BN by 2027
Indoor location technology has rapidly grown to become a significant market and shows no signs of slowing.
Driving retail loyalty with WiFi
Retailers across the globe are looking for new ways to drive customer loyalty. With in-venue WiFi, businesses can influence and encourage loyalty at the right time.
Reducing Telco Churn with WiFi Analytics and Engagements Offerings
Discover the effectiveness Purple’s placement in partner deals has on reducing telco churn and driving additional value.
Restaurant WiFi: The benefits and strategies to drive revenue
Restaurant WiFi has become a powerful tool among the worlds leading brands as a way to connect with customers and drive in venue spending like never before.
Arena WiFi: Understand your fans and drive superior engagement
Easily managing online experiences has never been easier than with arena guest WiFi solutions - Boost incremental revenue and capture highly valuable feedback
Why big tech is backing Purple in a major way: An interview with Chris Dedicoat
After a 23-year stint in Silicon Valley, Europe, the Middle East, and Africa - Cisco’s former EVP, Chris Dedicoat, is back in the UK to champion fast-paced technological innovation.
The importance of collecting real-time passenger feedback
The process of traveling can be stressful and passengers are looking for their experiences to be seamless, see why collecting real-time feedback is so important
The world’s strictest data protection laws and how the Purple Platform can enable you to comply
Currently, 137 out of 197 countries have put some level of legislation in place for the protection of data and privacy, how Purple can help businesses comply?
How retail marketing must evolve for 2023
Staying relevant in an ever-changing landscape is making it difficult for retailers to retain customer loyalty. See how retailers must evolve their marketing in 2023.
What is promotional marketing?: Defined, informed, and strategized
Businesses use promotional marketing to ensure their target audience is aware of a particular product or service. Find out all about the processes and benefits.
The power of customer surveys in fashion retail
Collecting customer feedback is one of the best ways to achieve a great customer experience. See how fashion retailers can make the most of surveys.
Why grocery retailers should utilize reward programs to enhance customer loyalty
The post-covid environment has caused a great shift in customer loyalty. This article looks at the benefits grocery retailers see when utilizing reward programs.
Digital transformation in retail: From omnichannel to unified commerce
Meeting new challenges from consumer expectations and shifts in the industry landscape retailers must adapt and adopt digital solutions.
6 Ways Businesses Can Benefit from Indoor Location Services
Discover 6 real examples of businesses benefitting from indoor location services. From in-depth visitor analytics to enhanced venue safety and more!