June 01, 2022 Ochsner Health Selects Purple Digital Wayfinding System to Enrich Patient, Visitor, and Staff Experience Ochsner Health has selected Purple’s Digital Wayfinding solution to be integrated into their flagship hospital, Ochsner Medical Center, located at 1514 Jefferson Highway in greater New Orleans. The digital wayfinding solution is aimed at improving the overall experience for patients, visitors, and staff. It integrates with the MyOchsner App to provide on-site walking directions. In… Read More
May 18, 2022 Digital Health: The benefits of optimizing patient journeys The realization of how important digital solutions are for healthcare venues has caused significant changes to the way hospitals have begun to operate over the past 10 years and with a large number of healthcare providers knowing they must improve the patient experiences, the adoption of technology has allowed healthcare providers to greatly influence patients’… Read More
March 03, 2022 How to encourage more visits and manage overflow in a growing Healthcare Facility The Covid-19 pandemic has seen many people postpone their healthcare visits out of the fear of infection. On top of that, due to sparse resources, critical Covid-19 cases caused a reshuffling of medical departments to fight the disease. Non-Covid patients, like those with diabetes and cancer, lost fast access to doctors for regular checkups. Fast… Read More
February 28, 2022 Purple appoints Mike Farrar as new Healthcare Adviser Purple continues to add exceptional talent to its healthcare team by partnering with Mike Farrar, an industry expert adviser. Purple, the Indoor Location Services company, announced today that Mike Farrar has been appointed as a new Healthcare industry adviser of the company. This prominent thought leader and consultant will be leveraging his expertise within the… Read More
February 22, 2022 Digital Wayfinding – One small step for the NHS but a big step for patient and staff empowerment by Mike Farrar Whilst digital wayfinding may not as yet be common parlance in the NHS, it may be that its emergence in the coming years heralds a mindset shift of sizeable proportion on the part of Trusts and their management culture. Wayfinding refers to information systems that guide people through a physical environment and enhance their understanding… Read More
November 29, 2021 Purple continues to build on its success in the healthcare market with the key appointment of Libby Motto Purple, the Intelligent Spaces company, has today announced an addition to their already best-in-class Healthcare team. Libby Motto has a proven track record of over 20 years of experience in implementing effective strategies and processes within the healthcare industry, joins as Healthcare Account Executive. Libby, who holds a Master’s Degree in Healthcare Administration, has previously… Read More
October 26, 2021 All the Benefits of Healthcare CRM Between traditional healthcare challenges and ones the pandemic entailed, the healthcare industry strives to contain operational costs. In the midst of accelerating digitization, patients no longer evaluate providers based on medical outcomes alone, instead seeking a pleasant overall patient experience. As they become more engaged across channels and more involved in the process, healthcare marketing… Read More
September 09, 2021 Patient experience: The future of healthcare After our webinar with futurist Mike Ryan, we’re looking forward to what the future of healthcare holds for the patient experience. In this blog, we’ll uncover the changes we’re seeing in the short to long term and how each will affect the individual patient experience. Want a quick overview? Check out our infographic at the… Read More
