Blogs

Category: Indoor Location Services

indoor location tracking header
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Over the past 10 years, this term and the market have evolved to include a host of indoor location services such as Digital Wayfinding, Asset Tracking, and more relevant than ever Guest WiFi. The exponential growth witnessed has proven there is a real need to understand physical spaces and the visitors in them, just as…

how retail marketing must evolve for 2023
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Businesses in all verticals have felt the impact of the challenging and ever-changing economic landscape, with many still working to overcome the impact that the COVID pandemic has had on supply chains and global inflationary pressures. In addition to these tough challenges, businesses are fighting to stay competitive and retain customers in a world where…

asset tracking
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The world of digital technology as we know it moves incredibly fast. As organizations adopt new equipment to optimize their practices, not keeping track of assets can be a large and costly challenge. In this blog, we’re going to define what asset tracking is, how it works, and the benefits organizations can reap by adopting…

intelligent healthcare rtls
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95% of hospitals are planning to increase their utilization of real-time locating technology. By implementing additional solutions, healthcare facilities will be enabled to track medical devices, supplies, and specimens. What is Intelligent Healthcare? When we think about the future of healthcare, it’s exciting and mysterious. What will a trip to the hospital look like? Will…

digital health optimizing patient journey header
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The realization of how important digital solutions are for healthcare venues has caused significant changes to the way hospitals have begun to operate over the past 10 years and with a large number of healthcare providers knowing they must improve the patient experiences, the adoption of technology has allowed healthcare providers to greatly influence patients’…

6 ways businesses can benefit from indoor location services
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Indoor location services have long yielded considerable value for large venues, offering their visitors and WiFi users more in-premise safety, easier navigation, and more. Such technologies are not exclusively valuable for large venues alone, however. From businesses in the hospitality industry to healthcare facilities, indoor location services have ample applications and equally plentiful potential benefits….

encourage more visits and manage overflow in healthcare facility
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The Covid-19 pandemic has seen many people postpone their healthcare visits out of fear of infection. On top of that, due to sparse resources, critical Covid-19 cases caused a reshuffling of medical departments to fight the disease. Non-Covid patients, like those with diabetes and cancer, lost fast access to doctors for regular checkups. Fast forward…

gartner magic quadrant indoor location services - 2022 gartner® magic quadrant™ for indoor location services header
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Purple provides asset and people-tracking solutions across industries including healthcare, retail, and hospitality. Purple, an innovative provider of indoor venue intelligence, has been positioned as a Niche Player in the 2022 Gartner® Magic Quadrant™ for Indoor Location Services. The Gartner® evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and…

indoor location services - indoor location technologies - indoor location based services
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Indoor location services allow for the tracking of people and objects within a set space through the combination of hardware and software technologies. This is often done to understand the movement of people and reduce the loss of revenue from lost or stolen assets. The Indoor Location Services market as defined by Gartner – “……

indoor location tracking to reach $5bn by 2018
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Online has for many years been spoilt with the wealth of information available to understand visitor behaviour, one of the really interesting developments was in-page analytics. What this allows you to do is understand user behaviour and how they journey through your site, a few small tweaks with positioning, size, colour and let’s see what…

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