Blogs

Grocery store mapping organizes and visualizes a store’s layout, helping shoppers navigate. These maps highlight product locations, aisles, and departments, saving customers time and reducing frustration. How Mapping Improves Shopping For retailers, maps boost customer satisfaction, drive sales, and improve loyalty. Types of Grocery Store Maps Physical Maps Digital Maps…

Blue Dot Navigation displays your real-time position as a blue dot on digital maps. If you use Apple Maps or Google Maps, you’ve likely used Blue Dot navigation.  Real-Time Location The important aspect of Blue Dot navigation is that it’s a type of visual display and not a system in…

An Indoor Positioning System (IPS) is used to locate equipment and/or people inside a building. Click here for an in-depth review.

Discover the importance of seamlessly integrating analytics across digital and physical realms for a holistic understanding of customer behavior.

Indoor location technology has rapidly grown to become a significant market and shows no signs of slowing.

The Purple ‘Indoor Location Services Maturity Model’ shows a list of solutions available, and how effective they are when combined to meet expectations.

Animals have been using Earth's geomagnetic field for aeons to communicate and navigate around the globe. See how we use the same methods for digital wayfinding

Understand why taking the time to consider accessibility can make a world of difference to millions of visitors by reading Accessibility Essentials for RTLS.

Digital navigation is an essential part of daily life with billions finding their way every day, so why has indoor navigation yet to gain the same popularity?

Start driving success and new revenue by joining the Purple Partner Program. See what benefits we have to offer!

After a 23-year stint in Silicon Valley, Europe, the Middle East, and Africa - Cisco’s former EVP, Chris Dedicoat, is back in the UK to champion fast-paced technological innovation.

Staying relevant in an ever-changing landscape is making it difficult for retailers to retain customer loyalty. See how retailers must evolve their marketing in 2023.

The world of digital healthcare is quickly becoming vital to the survival of healthcare facilities. See how asset tracking works and the possible benefits.

The future of healthcare is intelligent. But how will it benefit patient experience and optimize existing processes?

Take a look at how digital health solutions can impact the patient experience in this new