Purple named in Gartner® Magic Quadrant™ for Indoor Location Services Download your copy!

Blogs

Category: Indoor Location Services

the purple indoor location services maturity model header
Posted on | Updated on

Large and complex venues present unique challenges for the people inside them. Not only are airports, hospitals, and university campuses notoriously difficult to navigate, but the presence of walls and ceilings impedes wireless connectivity, rendering 4G, 5G, and GPS useless (for more on this see my previous blog post). Fortunately, a wide range of solutions…

the origins of geomagnetic wayfinding
Posted on

The Earth’s geomagnetic field is an invisible force undetectable by humans that surrounds the planet. It is generated by electric currents due to the motion of the molten iron and nickel in Earth’s outer core. This magnetic field protects the planet from harmful radiation bombarding us from the sun and other sources in outer space….

accessibility essentials for rtls header
Posted on | Updated on

Navigating unfamiliar places can be a challenge for everyone, and more so for those with accessibility needs. Finding suitable routes to access a venue, identifying available seating and restrooms, and finding accessible entrances are common challenges faced by millions of people every day.  In addition, many indoor venues are not equipped with appropriate signage to…

challenges of indoor navigation
Posted on | Updated on

The Babylonian World Map is believed to be humanity’s first attempt at depicting the known world. Etched into clay tablets and estimated to date as far back as 600 BC, it depicts Babylon at the center and Earth as a flat disc surrounded by ocean. While popular thinking regarding the flatness of the Earth has…

benefits of p3 header
Posted on | Updated on

On February 14th, 2023, Purple launched its new Purple Partner Program. The rate of growth seen by Purple and the indoor location services market has clearly outlined the need for businesses to collect new insights that can provide actionable data to cut costs and increase revenue. With its market-leading solutions, Purple makes collecting insights such…

purple in gartners indoor location services magic quadrant 2023
Posted on

Purple, an innovative provider of indoor venue intelligence, has been positioned as a Niche Player in the 2023 Gartner® Magic Quadrant™ for Indoor Location Services for the second consecutive year. The Gartner® evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute. Gartner® Magic Quadrant™ for Indoor…

why big tech is backing purple in a major way
Posted on | Updated on

After a 23-year stint in Silicon Valley – and working across Europe, the Middle East, and Africa – Cisco’s former Executive Vice President (EVP), Chris Dedicoat, is back in the UK, where he continues to champion fast-paced technological innovation. So impressed with Purple’s ability to make highly intelligent technology easily accessible and maximize ROI, Chris…

indoor location tracking header
Posted on | Updated on

Over the past 10 years, this term and the market have evolved to include a host of indoor location services such as Digital Wayfinding, Asset Tracking, and more relevant than ever Guest WiFi. The exponential growth witnessed has proven there is a real need to understand physical spaces and the visitors in them, just as…

how retail marketing must evolve for 2023
Posted on

Businesses in all verticals have felt the impact of the challenging and ever-changing economic landscape, with many still working to overcome the impact that the COVID pandemic has had on supply chains and global inflationary pressures. In addition to these tough challenges, businesses are fighting to stay competitive and retain customers in a world where…

asset tracking
Posted on | Updated on

The world of digital technology as we know it moves incredibly fast. As organizations adopt new equipment to optimize their practices, not keeping track of assets can be a large and costly challenge. In this blog, we’re going to define what asset tracking is, how it works, and the benefits organizations can reap by adopting…

intelligent healthcare rtls
Posted on

95% of hospitals are planning to increase their utilization of real-time locating technology. By implementing additional solutions, healthcare facilities will be enabled to track medical devices, supplies, and specimens. What is Intelligent Healthcare? When we think about the future of healthcare, it’s exciting and mysterious. What will a trip to the hospital look like? Will…

digital health optimizing patient journey header
Posted on | Updated on

The realization of how important digital solutions are for healthcare venues has caused significant changes to the way hospitals have begun to operate over the past 10 years and with a large number of healthcare providers knowing they must improve the patient experiences, the adoption of technology has allowed healthcare providers to greatly influence patients’…

6 ways businesses can benefit from indoor location services
Posted on

Indoor location services have long yielded considerable value for large venues, offering their visitors and WiFi users more in-premise safety, easier navigation, and more. Such technologies are not exclusively valuable for large venues alone, however. From businesses in the hospitality industry to healthcare facilities, indoor location services have ample applications and equally plentiful potential benefits….

encourage more visits and manage overflow in healthcare facility
Posted on | Updated on

The Covid-19 pandemic has seen many people postpone their healthcare visits out of fear of infection. On top of that, due to sparse resources, critical Covid-19 cases caused a reshuffling of medical departments to fight the disease. Non-Covid patients, like those with diabetes and cancer, lost fast access to doctors for regular checkups. Fast forward…

gartner magic quadrant indoor location services - 2022 gartner® magic quadrant™ for indoor location services header
Posted on | Updated on

Purple provides asset and people-tracking solutions across industries including healthcare, retail, and hospitality. Purple, an innovative provider of indoor venue intelligence, has been positioned as a Niche Player in the 2022 Gartner® Magic Quadrant™ for Indoor Location Services. The Gartner® evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and…

indoor location services - indoor location technologies - indoor location based services
Posted on | Updated on

Indoor location services allow for the tracking of people and objects within a set space through the combination of hardware and software technologies. This is often done to understand the movement of people and reduce the loss of revenue from lost or stolen assets. The Indoor Location Services market as defined by Gartner – “……

Purple Portal Login

Please select your region below

Americas

Login now

EMEA

Login now

Asia-Pacific

Login now