Marketing
Insights, guides, and news from Purple about marketing.
How to Measure Customer Loyalty Beyond Surveys
Learn how to measure customer loyalty by combining WiFi analytics, CRM data, and NPS to track genuine retention and active advocacy across physical venues.
Retail WiFi Marketing: Identity and ROI
Master retail WiFi marketing with identity-based access, GDPR compliance, and CRM integration to drive footfall, track dwell time, and prove campaign ROI.
Marketing Automation in CRM: Unlock WiFi Data Revenue 2026
Learn how marketing automation in CRM transforms WiFi data into measurable revenue. Boost engagement and sales with smart workflows in 2026.
Guest Satisfaction Metrics That Actually Drive Loyalty
Learn key guest satisfaction metrics from NPS to dwell time, how to measure them with WiFi and CRM data, and turn insights into loyalty.
WiFi for Retail: The Practical Guide for Store Teams
Design scalable in-store retail WiFi. Calculate footfall ROI, separate guest and POS networks, comply with PCI DSS 4.0, and integrate visitor CRM analytics.
Proximity Marketing: What It Is, How It Works, and What
Learn how proximity marketing works using BLE beacons, WiFi, and geofencing. Model campaign conversion rates, footfall uplift, and guest engagement ROI.
Footfall Tracking Explained: A Practical Guide for Venues
Learn how footfall tracking works, compare WiFi vs optical sensing technologies, deduplicate probe data, and optimize venue operations and ROI.
What Is Marketing Automation and How It Works in 2026
Discover what is marketing automation, how it works, and why UK businesses use it to boost ROI. Covers tools, benefits, use cases, and best practices.
Retail WiFi Analytics: Unlock In-Store Customer Behavior
Unlock in-store customer behavior with retail WiFi analytics. Learn KPIs, use cases, implementation, and how to prove ROI for your retail business.
Behavioral Analytics: Insights for WiFi Networks
Unlock actionable insights from WiFi data with behavioral analytics. Transform retail, hospitality & enterprise networks. Learn metrics & use cases.
User Experience Metrics: Drive Real Business Impact
Learn to improve your customer journey with key user experience metrics. Track task success, NPS, & more with our 2026 guide to boost real business impact.
Modern Feedback Collection: A Playbook for Venues 2026
Build a powerful feedback collection program. Our 2026 playbook covers channels like WiFi surveys, question design, CRM integration, and measuring success.
Why Guest WiFi Is Your Best First-Party Data Channel in a Post-Cookie World
Third-party cookies are disappearing. Discover why guest WiFi is the most powerful first-party data and personalization channel for retail and hospitality in 2026.
What is Customer Insight? Guide & Key Examples
Discover what customer insight is, why it matters, and how guest WiFi data analytics and AI help businesses turn visitor behavior into revenue.
Capturing emails with guest WiFi: compliance, ROI, and setup guide
Discover how physical venues turn guest WiFi into a £0.28 CPL email capture engine with GDPR-compliant splash pages and automated CRM sync.
The 5 core benefits of WiFi marketing for enterprise venues
Discover 5 key benefits of WiFi marketing: capture verified 1st-party data, lift repeat visits by 15%, and turn guest WiFi into a high-ROI revenue channel.
Supermarket WiFi setup & retail analytics guide
Discover how to set up high-performance guest WiFi in supermarkets to capture shopper contact data, analyze store footfall, and protect POS systems.
The importance of collecting real-time passenger feedback
Discover how real-time passenger feedback via airport WiFi captive micro-surveys lifts ACI ASQ scores, cuts incident resolution times, and improves terminal operations.
See Purple in action
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Go deeper with our WiFi guides
These step-by-step guides cover the topics behind the articles above, from setup to security and analytics.