Blogs

Easily managing online experiences has never been easier than with arena guest WiFi solutions - Boost incremental revenue and capture highly valuable feedback

The process of traveling can be stressful and passengers are looking for their experiences to be seamless, see why collecting real-time feedback is so important

Staying relevant in an ever-changing landscape is making it difficult for retailers to retain customer loyalty. See how retailers must evolve their marketing in 2023.

Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition.

Businesses use promotional marketing to ensure their target audience is aware of a particular product or service. Find out all about the processes and benefits.

The survival of physical retail relies on businesses adapting to put customer experiences first by blending online and offline shopping experiences. See how.

From enhanced customer service and higher retention rates to increased productivity and streamlined communications, discover how SMB businesses can benefit from CRM software.

In this blog, you will learn how businesses can use Purple solutions to reduce consumer anxiety, gain performance insights, and boost revenue!

The Purple Sponsorship Program is creating a new marketing channel for brands - see how you can reach your ideal audiences with Purple WiFi Advertising

Purple’s new ‘Revenue Sharing Program’ is introducing a new way for customers to create additional revenue streams that come at no extra cost!

What are WiFi proximity marketing and location proximity marketing strategies and how do they work? In this Purple blog, we'll uncover the most popular methods now and upcoming.

There is a wide range of SaaS services available on the market, which even entrepreneurs and small companies can afford in order to attract potential customers and increase sales. What is SaaS? SaaS stands for Software as a Service. To put it simply, it is any service for Internet users.…

In this blog you'll learn about primary data, how it can improve business operations and functions to boost customer experiences and further boost revenue.

We recently had the pleasure of interviewing Kip Lee, Managing Director of Innovation and Design for University Hospitals, for our webinar Improve patient experience through healthcare digitalization which you can view here. However, if you’d like to listen while reading the transcript, you can find the audio below! Dean Cookson: …

There are many different ways that businesses try to test out new website designs, marketing campaigns and with the use of WiFi Analytics, even store layouts and window displays. But to ensure that these campaign resources and efforts aren’t wasted, it’s important to ensure that companies have clear outcomes and…