Arena WiFi: Understand your fans and drive superior engagement
Easily managing online experiences has never been easier than with arena guest WiFi solutions - Boost incremental revenue and capture highly valuable feedback
The importance of collecting real-time passenger feedback
The process of traveling can be stressful and passengers are looking for their experiences to be seamless, see why collecting real-time feedback is so important
How retail marketing must evolve for 2023
Staying relevant in an ever-changing landscape is making it difficult for retailers to retain customer loyalty. See how retailers must evolve their marketing in 2023.
What does successful promotional marketing look like? A Purple guide
Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition.
What is promotional marketing?: Defined, informed, and strategized
Businesses use promotional marketing to ensure their target audience is aware of a particular product or service. Find out all about the processes and benefits.
Unified commerce: Retail survival through complete personalization
The survival of physical retail relies on businesses adapting to put customer experiences first by blending online and offline shopping experiences. See how.
How SMB Businesses can Benefit from CRM Software
From enhanced customer service and higher retention rates to increased productivity and streamlined communications, discover how SMB businesses can benefit from CRM software.
Black Friday 2021: How collecting insights about in-store customers can drive revenue this Black Friday
In this blog, you will learn how businesses can use Purple solutions to reduce consumer anxiety, gain performance insights, and boost revenue!
Purple Sponsorship Program: How can brands advertise on guest WiFi access journeys?
The Purple Sponsorship Program is creating a new marketing channel for brands - see how you can reach your ideal audiences with Purple WiFi Advertising
Purple introduces customer Revenue Share Program
Purple’s new ‘Revenue Sharing Program’ is introducing a new way for customers to create additional revenue streams that come at no extra cost!
WiFi proximity marketing: Strategies and how they work
What are WiFi proximity marketing and location proximity marketing strategies and how do they work? In this Purple blog, we'll uncover the most popular methods now and upcoming.
8 Best SaaS Marketing Tools and Platforms for 2021
There is a wide range of SaaS services available on the market, which even entrepreneurs and small companies can afford in order to attract potential customers and increase sales. What is SaaS? SaaS stands for Software as a Service. To put it simply, it is any service for Internet users.…
Evolving your primary data collection techniques to prepare for a cookieless world
In this blog you'll learn about primary data, how it can improve business operations and functions to boost customer experiences and further boost revenue.
Interview with Kip Lee, Managing Director of Innovation and Design at University Hospitals
We recently had the pleasure of interviewing Kip Lee, Managing Director of Innovation and Design for University Hospitals, for our webinar Improve patient experience through healthcare digitalization which you can view here. However, if you’d like to listen while reading the transcript, you can find the audio below! Dean Cookson: …
How to A/B test your online world and your offline physical space
There are many different ways that businesses try to test out new website designs, marketing campaigns and with the use of WiFi Analytics, even store layouts and window displays. But to ensure that these campaign resources and efforts aren’t wasted, it’s important to ensure that companies have clear outcomes and…