June 09, 2021 Interview with Kip Lee, Managing Director of Innovation and Design at University Hospitals We recently had the pleasure of interviewing Kip Lee, Managing Director of Innovation and Design for University Hospitals, for our webinar Improve patient experience through healthcare digitalization which you can view here. However, if you’d like to read through the transcript, you can find it below Dean Cookson: I’m the Marketing Director here at Purple…. Read More
May 21, 2021 How to A/B test your online world and your offline physical space There are many different ways that businesses try to test out new website designs, marketing campaigns and with the use of WiFi Analytics, even store layouts and window displays. But to ensure that these campaign resources and efforts aren’t wasted, it’s important to ensure that companies have clear outcomes and can record their data accordingly…. Read More
April 12, 2021 Location Analytics & Services: How they can increase revenue The first commercial satnav was released in 1990 as a revolutionary built-in feature for the Mazda Eunos Cosmo, and yet in 2021 we can order an Uber through a mobile application, see how far away the driver is, get to our destination on the quickest route possible all while sharing our location or eta with… Read More
April 06, 2021 5 Ways to Reduce Customer Churn Most businesses around the globe invest a lot of time and resources into acquiring new customers, the aim being to widen the customer base as much as possible. However, a study by Marketing Metrics in Jill Griffin’s book ‘Customer Loyalty: How to earn it’ revealed the probability of successfully selling a product or service to… Read More
February 16, 2021 Effective SaaS marketing ideas to try in 2021 (with examples) The SaaS landscape can be a complex place for marketers to navigate, that’s why we have put some ideas together to help you with SaaS marketing. How is SaaS marketing different? Unlike marketing a physical product, such as a car or watch, SaaS marketing can be difficult as you’re selling something that’s intagangable, people can’t… Read More
February 11, 2021 Data Management Trends & Strategies for 2021 A new era for data handling? Over the past few years, the combination of ‘IoT’ devices & AI / Machine Learning has been used to collect huge amounts of big data. Companies from the IaaS (Infrastructure as a Solution) & PaaS (Platform as a Solution) markets are continually releasing new products to meet client needs. … Read More
January 25, 2021 The Internet of Behavior – A marketing breakthrough or moral conundrum? A quick summary of IoT – The “Internet Of Things” The “Internet of Things” was coined by British technology pioneer, Kevin Ashton in 1999, defining it as a system in which the internet is connected to the physical world by utilising sensors and RFID tags. You can visualise the ‘IoT’ as being made up of… Read More
