Blogs

Category: Marketing

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Arena WiFi: Understand your fans and drive superior engagement

Easily managing online experiences has never been easier than with arena guest WiFi solutions - Boost incremental revenue and capture highly valuable feedback

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real time passenger feedback for airports
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The importance of collecting real-time passenger feedback

The process of traveling can be stressful and passengers are looking for their experiences to be seamless, see why collecting real-time feedback is so important

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how retail marketing must evolve for 2023
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How retail marketing must evolve for 2023

Staying relevant in an ever-changing landscape is making it difficult for retailers to retain customer loyalty. See how retailers must evolve their marketing in 2023.

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what does successful promotional marketing look like? header image|what is promotional marketing? blog header|visits by venue report on desktop|mobile surveys|sms marketing on mobile|shopping mall email sales 1|survey|splash page|retail offers coupon|retail offers coupon 1|retail offers coupon 2
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What does successful promotional marketing look like? A Purple guide

Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition.

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What is promotional marketing?: Defined, informed, and strategized

Businesses use promotional marketing to ensure their target audience is aware of a particular product or service. Find out all about the processes and benefits.

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Why grocery retailers should utilize reward programs to enhance customer loyalty

The post-covid environment has caused a great shift in customer loyalty. This article looks at the benefits grocery retailers see when utilizing reward programs.

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retail survival with unified commerce
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Unified commerce: Retail survival through complete personalization

The survival of physical retail relies on businesses adapting to put customer experiences first by blending online and offline shopping experiences. See how.

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How SMB Businesses can Benefit from CRM Software

From enhanced customer service and higher retention rates to increased productivity and streamlined communications, discover how SMB businesses can benefit from CRM software.

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Black Friday 2021: How collecting insights about in-store customers can drive revenue this Black Friday

In this blog, you will learn how businesses can use Purple solutions to reduce consumer anxiety, gain performance insights, and boost revenue!

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Purple Sponsorship Program: How can brands advertise on guest WiFi access journeys?

The Purple Sponsorship Program is creating a new marketing channel for brands - see how you can reach your ideal audiences with Purple WiFi Advertising

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Purple introduces customer Revenue Share Program

Purple’s new ‘Revenue Sharing Program’ is introducing a new way for customers to create additional revenue streams that come at no extra cost!

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WiFi proximity marketing
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WiFi proximity marketing: Strategies and how they work

What are WiFi proximity marketing and location proximity marketing strategies and how do they work? In this Purple blog, we'll uncover the most popular methods now and upcoming.

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8 Best SaaS Marketing Tools and Platforms for 2021

There is a wide range of SaaS services available on the market, which even entrepreneurs and small companies can afford in order to attract potential customers and increase sales. What is SaaS? SaaS stands for Software as a Service. To put it simply, it is any service for Internet users.…

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Evolving your primary data collection techniques to prepare for a cookieless world

In this blog you'll learn about primary data, how it can improve business operations and functions to boost customer experiences and further boost revenue.

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Interview with Kip Lee, Managing Director of Innovation and Design at University Hospitals

We recently had the pleasure of interviewing Kip Lee, Managing Director of Innovation and Design for University Hospitals, for our webinar Improve patient experience through healthcare digitalization which you can view here. However, if you’d like to listen while reading the transcript, you can find the audio below! Dean Cookson: …

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