Blogs
Category: Proximity Marketing
The importance of collecting real-time passenger feedback
The process of traveling can be stressful and passengers are looking for their experiences to be seamless, see why collecting real-time feedback is so important
What does successful promotional marketing look like? A Purple guide
Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition.
Black Friday 2021: How collecting insights about in-store customers can drive revenue this Black Friday
In this blog, you will learn how businesses can use Purple solutions to reduce consumer anxiety, gain performance insights, and boost revenue!
Purple Sponsorship Program: How can brands advertise on guest WiFi access journeys?
The Purple Sponsorship Program is creating a new marketing channel for brands - see how you can reach your ideal audiences with Purple WiFi Advertising
Purple introduces customer Revenue Share Program
Purple’s new ‘Revenue Sharing Program’ is introducing a new way for customers to create additional revenue streams that come at no extra cost!
WiFi proximity marketing: Strategies and how they work
What are WiFi proximity marketing and location proximity marketing strategies and how do they work? In this Purple blog, we'll uncover the most popular methods now and upcoming.
Location Analytics & Services: How they can increase revenue
Find out about location technology and how the presence data collected can be utilized to increase revenue!