What are Indoor Location Services? Updated for 2023
Indoor location services allow for the tracking of people and objects within a set space. Find out more about indoor location-based services and indoor location technologies used.
Black Friday 2021: How collecting insights about in-store customers can drive revenue this Black Friday
In this blog, you will learn how businesses can use Purple solutions to reduce consumer anxiety, gain performance insights, and boost revenue!
How to A/B test your online world and your offline physical space
There are many different ways that businesses try to test out new website designs, marketing campaigns and with the use of WiFi Analytics, even store layouts and window displays. But to ensure that these campaign resources and efforts aren’t wasted, it’s important to ensure that companies have clear outcomes and…
Purple insights provide a UK demographic breakdown of visitors returning to outdoor bars and pubs
As pints were poured and cocktails shaken for the first time in months, consumers rushed to beer gardens and terraces to celebrate the return of their favorite establishments, permitted to reopen from Monday, April 11th. However, challenges remain in understanding the undoubted long-term impact of repeated lockdowns, social distancing, and…
Location Analytics & Services: How they can increase revenue
Find out about location technology and how the presence data collected can be utilized to increase revenue!
Legal Requirements for Venue Occupancy in European Countries
The restrictions on travel, business operations, and occupancy management within Europe have differed by country, here we take a look at some of the different approaches taken by individual European countries. Portugal Like many countries around the world, Portugal has had to react cautiously in combating new waves and outbreaks.…
Legal Requirements for Occupancy in the UK
Almost a year on the Covid-19 pandemic is still causing issues for governments trying to deal with different waves and outbreaks. In this blog, we will focus on the current rules and regulations for venue gatherings in the UK. Occupancy Rules In: England During the latter half of February 2021…
Legal Requirements for Venue Occupancy for the U.S, Mexico, and Canada
The Covid pandemic has forced governments across the globe to deal with various waves and strains of Covid19 very differently. Advice from WHO (The World Health Organisation) regarding personal safety was to wear a face mask in public and to maintain a safe distance from anyone around us. But as…
Venue safety is the new differentiator, here’s why
Understanding space utilization is key to optimizing venue safety, improving operational efficiencies, and encouraging people to return.
Natural distribution of people through information
Screens and kiosks can show information such as queue times, this allows for people to make decisions based on the information they have just received.
Top 5 technology trends to watch for in 2021
2020 changed the world, lets take a look at the top 5 upcoming technology trends set to change the way we live and work in 2021.
Automating your visitor count, achieving 98% people counting accuracy
Through connecting cameras with our platform, venues can track visitor numbers with up to 98% accuracy with a 3D compatible camera.
Game-changing insights hanging from your wall or ceiling
Achieve up to 98% accuracy when counting people in and out of your venue through the use of 3d sensors found in security cameras