February 28, 2022 What are Indoor Location Services? Indoor location services allow for the tracking of people and objects within a set space through the combination of hardware and software technologies. This is often done to understand the movement of people and reduce the loss of revenue from lost or stolen assets. The Indoor Location Services market as defined by Gartner – “…… Read More
November 15, 2021 Black Friday 2021: How collecting insights about in-store customers can drive revenue this Black Friday Black Friday 2021 will fall on the 26th of November, with businesses around the globe looking to welcome visitors back to their stores with all-time low prices for desired goods and services. Due to the global pandemic, Black Friday 2020 was more or less exclusively online, which meant many customers were unable to go out… Read More
May 21, 2021 How to A/B test your online world and your offline physical space There are many different ways that businesses try to test out new website designs, marketing campaigns and with the use of WiFi Analytics, even store layouts and window displays. But to ensure that these campaign resources and efforts aren’t wasted, it’s important to ensure that companies have clear outcomes and can record their data accordingly…. Read More
April 28, 2021 Purple insights provide a UK demographic breakdown of visitors returning to outdoor bars and pubs As pints were poured and cocktails shaken for the first time in months, consumers rushed to beer gardens and terraces to celebrate the return of their favorite establishments, permitted to reopen from Monday, April 11th. However, challenges remain in understanding the undoubted long-term impact of repeated lockdowns, social distancing, and the ongoing issue of Covid-19… Read More
April 12, 2021 Location Analytics & Services: How they can increase revenue The first commercial satnav was released in 1990 as a revolutionary built-in feature for the Mazda Eunos Cosmo, and yet in 2021 we can order an Uber through a mobile application, see how far away the driver is, get to our destination on the quickest route possible all while sharing our location or eta with… Read More
March 18, 2021 Legal Requirements for Venue Occupancy in European Countries The restrictions on travel, business operations, and occupancy management within Europe have differed by country, here we take a look at some of the different approaches taken by individual European countries. Portugal Like many countries around the world, Portugal has had to react cautiously in combating new waves and outbreaks. On January 15th the Portuguese… Read More
March 10, 2021 Legal Requirements for Occupancy in the UK Almost a year on the Covid-19 pandemic is still causing issues for governments trying to deal with different waves and outbreaks. In this blog, we will focus on the current rules and regulations for venue gatherings in the UK. Occupancy Rules In: England During the latter half of February 2021 the UK government unveiled plans… Read More
March 03, 2021 Legal Requirements for Venue Occupancy for the U.S, Mexico, and Canada The Covid pandemic has forced governments across the globe to deal with various waves and strains of Covid19 very differently. Advice from WHO (The World Health Organisation) regarding personal safety was to wear a face mask in public and to maintain a safe distance from anyone around us. But as many governments haven’t dealt with… Read More
January 08, 2021 Venue safety is the new differentiator, here’s why COVID has driven a huge shift in the way people behave and businesses are having to adapt, quickly. Here are a few fairly alarming statistics: 49% of people avoid leaving their homes 50% of employees are reluctant to go back to the office Three out of four customers fear getting COVID whilst shopping 75% of… Read More
January 04, 2021 Natural distribution of people through information The queue, or line if you are over the pond, has a long history. The first format of it was from the 19th century with the industrial revolution as more people gravitated to cities in the UK. Unsurprisingly, having invented it, Britain is world-famous for our orderly queues. There is however a misconception that Brits… Read More
December 16, 2020 Top 5 technology trends to watch for in 2021 Esports, healthcare technology, and occupancy management are some of the top technologies to look out for in 2021 Innovation in technology seems to be more and more rapid each year. But the COVID-19 pandemic has caused the rate at which technology evolves to accelerate further and in a way we have never seen before. The… Read More
December 07, 2020 Automating your visitor count, achieving 98% people counting accuracy Manually counting people in and out is an inefficient way to collect numbers of visitors, in addition to this, many venues are having to hire additional members of staff to assist with this. Venues globally, such as supermarkets and high street retailers have opted to implement a one-in-one-out strategy, where a member of staff stands… Read More
December 03, 2020 Game-changing insights hanging from your wall or ceiling Many businesses have existing infrastructure that can be repurposed to meet the needs of the COVID world and beyond 2020 has changed the way we interact with physical spaces forever. Whether that be changes in the workplace such as employees only visiting the office once or twice a week as opposed to the traditional 9… Read More
November 23, 2020 The intelligent university campus Universities have been in the news recently for multiple reasons, specifically how they keep their students safe while delivering on the tuition and learning that those students are paying for. The uniqueness of the university business model means that those institutions are under acute pressure to deliver, from their students (both current and future) and… Read More
